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  • IMG signs ice hockey’s brightest young star

    2 November 2009 | NewsIce Hockey, Agencies Contract

    Alex Ovechkin, the Washington Capitals and Russia ice hockey star, has signed to IMG Worldwide for management, sponsorship, licensing and marketing representation. Ovechkin, who was named as the first official ambassador of the Sochi 2014 Olympic Games earlier this year, has been named the National Hockey League’s most valuable player… [Read more]

  • Skoda ups ice hockey backing with Deutschland Cup

    27 October 2009 | NewsIce Hockey, Sponsorship Contract

    Skoda, the car company that has sponsored the ice hockey world championships a record 17 times in a row, will be the official automobile partner of the Deutschland Cup. Skoda will provide transport for the teams competing in the international tournament, including the USA and Switzerland. The Deutschland Cup is… [Read more]

  • Chicago Blackhawks the latest team on SpongeTech’s roster

    26 October 2009 | NewsIce Hockey, Sponsorship Contract

    The Chicago Blackhawks NHL franchise has secured a new sponsor, with SpongeTech adding the team to its rapidly growing roster of sports partners. SpongeTech will receive rink-side permanent wall signage all season, while the company’s products will also be marketed within grocery chain, Dominick’s, in conjunction with the Chicago partnership.… [Read more]

  • Delta flies high with Madison Square Garden partnership

    21 October 2009 | NewsIce Hockey, Basketball, Sponsorship Contract

    Delta Air Lines, the world’s largest commercial operator, has signed a new long-term agreement with Madison Square Garden, becoming the world-famous arena’s official airline and first ‘Signature Partner’. Madison Square Garden is home to the New York Knicks NBA franchise, the NHL’s New York Rangers and the WNBA’s New York… [Read more]

  • Nashville sports franchises team up

    14 October 2009 | NewsSponsorship, Motorsport, Ice Hockey

    Two Nashville sports properties, the Nashville Predators NHL team and Nascar outfit Baker Curb Racing, have formed a strategic marketing alliance. The agreement will initially “focus on sales and marketing, but may further expand to include other initiatives in the future.” The idea is that the Nascar Nationwide Series team… [Read more]

  • Multi-million dollar overhaul for veteran NHL arena

    5 October 2009 | NewsIce Hockey, Infrastructure

    The Veterans Memorial Coliseum, home to the New York Islanders National Hockey League franchise, will receive an extensive overhaul costing in the region of US$320 million. The renovation of the arena comes as part of a US$3.8 billion project that will also see offices, a hotel and a convention centre… [Read more]

  • Toronto Raptors, Maple Leafs and Marlies look to the future

    27 September 2009 | NewsIce Hockey, Basketball, Sponsorship

    Maple Leaf Sports and Entertainment has signed Future Shop as official consumer electronics retailer of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto Marlies (AHL) sports teams. “We’re absolutely thrilled to partner with a world-class sports organization in Maple Leafs Sports and Entertainment,” said Future Shop director of… [Read more]

  • Subaru to sponsor Ice Hockey’s Victoria Cup

    22 September 2009 | NewsIce Hockey, Sponsorship Contract

    Subaru has signed as the official car partner for ice hockey’s intercontinental Victoria Cup.This year’s event will see the Zurich Lions, the inaugural Champions Hockey League winners, take on the Chicago Blackhawks, who reached the semi-final in this year’s NHL Stanley Cup play offs.Subaru marketing director Switzerland, Werner Bärtschi, said:… [Read more]

  • Heating deal for Columbus Blue Jackets ice hockey team

    10 September 2009 | NewsSponsorship, Ice Hockey Contract

    NHL franchise the Columbus Blue Jackets have signed a sponsorship deal with local company Atlas Butler Heating and Cooling that will run until the 2010/11 season. The new deal with Atlas Butler will see the heating and air conditioning company receive radio and television advertising as well as in-arena messages.… [Read more]

  • New partner for German ice hockey

    3 September 2009 | NewsSponsorship, Ice Hockey

    The DEL, the top flight of German ice hockey, has acquired a new premium partner after Gelbe Seiten upped its involvement with the league. Gelbe Seiten, which has sponsored the league for the past six years, has now become a premium partner in an agreement that will see its branding… [Read more]