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  • Fiat ups involvement in cycling

    21 April 2010 | NewsCycling, Sponsorship Contract

    Fiat has deepened its involvement in cycling by signing a new sponsorship deal with the upcoming 2010 UCI Mountain Bike Cross-Country World Cup. The new agreement sees Fiat providing official vehicle support to the event by supplying a range of cars suited to the race’s demanding North Yorkshire environment, including… [Read more]

  • Mapei signs on with UCI Road World Championships

    19 April 2010 | NewsSponsorship, Cycling

    Mapei has agreed a deal to become the major sponsor of cycling’s UCI Road World Championships in Melbourne and Geelong, Australia, this autumn. The Italian construction materials producer joins a list of commercial partners including Skoda, Tissot and Shimano. It will use the sponsorship to build on its long-standing association… [Read more]

  • Team Sky lands new sponsor

    8 April 2010 | NewsSponsorship, Cycling

    The iphone developer Map My Tracks has announced a new four-year deal with Team Sky. The agreement, effective immediately, sees Team Sky utilise Map My Tracks’ latest release, Outfront, a comprehensive multi-sport iphone application for sports enthusiasts, which enables measurements of speed, calories burned and elevation gain or loss alongside… [Read more]

  • Honda ups support of British cycling

    7 April 2010 | NewsSponsorship, Cycling

    The Japanese car manufacturer Honda has strengthened its relationship with UK cycling, announcing a series of extensions and new partnerships. Honda will maintain its official role as the car partner of the Tour of Britain, the UK’s premier professional cycle race, for the second year running. Meanwhile professional track and… [Read more]

  • Skoda drives Tour de France forward

    6 April 2010 | NewsCycling, Sponsorship

    The Czech car manufacturer Skoda has extended its sponsorship of the prestigious Tour de France cycling race for a further two years until 2013. Skoda, a unit of Germany’s Volkswagen AG, has been the Tour’s main sponsor since 2004 and supplies more than 200 cars and continues to support eight… [Read more]

  • Team Saxo Bank get on board with Luxair

    31 March 2010 | NewsSponsorship, Cycling

    Luxembourg Airlines has formalised an agreement with Team Saxo Bank to become the cyclign team’s official sponsor throughout their 2010 season.Adrien Ney, president and ceo of Luxair said, “With three Luxembourg rides and several riders based in Luxembourg, Team Saxo Bank is nearly a Luxembourg team. Both Luxair and these… [Read more]

  • IMG on Tour de Romandie again

    29 March 2010 | NewsMedia Rights, Cycling

    IMG Sports Media has renewed its worldwide media rights deal with the Fondation Tour de Romandie for a further two years. The agreement covers all six stages of the tour, and keeps the Tour de Romandie as part of an IMG cycling portfolio which includes the Tour de Suisse, the… [Read more]

  • Good PR for Tour of Britain

    24 March 2010 | NewsAgencies, Cycling

    The Tour of Britain has appointed Lexis Sport and Entertainment to provide consultancy and public relations activation for the 2010 race. The annual event is considered to be the premier road cycling race in the UK and attracts elite riders and teams from around the world. The race is broadcast… [Read more]

  • UCI agrees cycling broadcast deal in Brazil

    18 March 2010 | NewsCycling, Media Rights

    The UCI, the governing body of international cycling, has signed an agreement with ESPN Brasil that will see the broadcaster screen highlights of the 2010, 2011 and 2012 seasons. Covered in the UCI's deal with ESPN Brasil are the UCI BMX Supercross World Cup, the UCI Mountain Bike World Cup,… [Read more]

  • New transport for Britain’s elite cyclists

    8 March 2010 | NewsSponsorship, Cycling

    British Cycling has secured a new fleet of Mercedes-Benz vans to transport its teams to events around Europe after agreeing a deal with Manchester dealership Enza Motors. Members of the national road, track, MTB, BMX and paracycling squads and support staff will travel in the new vehicles. Enza, based near… [Read more]