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Retail lease and sales company Aaron's Inc. has signed a major partnership with IMG College. The company will sponsor 30 top US universities, whose commercial programmes are run by the IMG subsiduary. Aaron's will have signage at basketball and football venues as well as promotional and ticket rights, strengthening the… [Read more]
The Virginia Commonwealth University (VCU) men's basketball team has signed a deal with ESPN that will ensure that at least 25 of its 31 games in the 2011/12 season will be broadcast. Following the agreement, ESPN 3 will broadcast any VCU home games that haven't been picked up by other… [Read more]
Kia Motors America (KMA) will be an official corporate sponsor of the Southeastern Conference (SEC) and all SEC Championship events. The deal was negotiated through SEC Sports Marketing, an IMG College property, and will run through July 2014. As part of the deal, KMA will receive exclusive use of conference… [Read more]