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  • Barcelona’s new deal all about the figures

    27 October 2010 | NewsLicensing, Europe, Soccer

    English-based toy manufacturers Pattni Imaginations Ltd have signed a deal with Spanish soccer giants FC Barcelona for a range of Barcelona-branded soccer action figures. The signing with the Catalan club marks the first action figure deal with a soccer club outside of the UK Pattini already have the ‘big four’… [Read more]

  • NFL announces official on-field cap brand

    15 October 2010 | NewsFootball, Licensing

    Global headwear and apparel brand New Era Cap Company has been formally announced as the official on-field cap of the National Football League (NFL). The new five-year deal, which begins April 2012, will see New Era enjoying the exclusive distribution rights and branding for all on-field, sideline and locker room… [Read more]

  • New deal sees Steiner Sports selling MSG memorabilia

    13 October 2010 | NewsSponsorship, Basketball, Ice Hockey, Licensing

    Madison Square Garden (MSG) and the sports memorabilia company Steiner Sports have penned a comprehensive marketing and sponsorship deal which will see Steiner Sports selling MSG collectibles and rarities. Included under terms of the new agreement are the apparel and memorabilia rights associated with the MSG's NHL and NBA teams,… [Read more]

  • The NFL appoints Nike as its official uniform provider

    13 October 2010 | NewsLicensing, Football

    As expected Nike has taken over from Reebok as the official uniform provider to the National Football League (NFL) after its proposal was approved by NFL owners. Financial details of Nike's new deal were not release. However, Adidas-owned Reebok, which will maintain its rights to the NFL's uniforms until 2012,… [Read more]