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  • Everton look to continue Asian expansion

    8 February 2011 | NewsLicensing, Asia, Europe, Soccer, Media Rights

    English soccer club Everton will hope to continue punching above its weight in the Asian market after signing a deal with CWS Brains, a leading mobile content provider in Japan. The deal has been described as 'lucrative' by Everton, but while the revenues from Japanese fans downloading Everton news, ringtones,… [Read more]

  • MMA brand Tapout inks deal with Nascar team

    2 February 2011 | NewsLicensing, Motorsport, Sponsorship Contract

    Acclaimed mixed martial arts (MMA) apparel brand Tapout has made its first venture into American motorsports by announcing a multi-year partnership with Nascar racing team Kevinh Harvick Incorporated (KHI). "There are so many crossover fans that will love to see Tapout breaking ground into other competitive sports," said Tapout co-founder,… [Read more]

  • New deal builds Real Madrid’s presence in Indonesia

    31 January 2011 | NewsLicensing, Soccer, Sponsorship

    Spanish soccer club Real Madrid has struck a country-specific deal with Indonesian snack company Dua Kelinci. Under terms of the deal, Dua Kelinci will become an official sponsor of Real Madrid, enabling the company to utlilise the Real Madrid logo, brand and players in nationwide promotional purposes. As yet there… [Read more]

  • PGA Tour extends deal with ball tracking company

    21 January 2011 | NewsGolf, Licensing

    The PGA Tour has extended its long-standing partnership with sports ball flight measurement company Trackman. The new agreement sees PGA Tour continue to use the Danish company's ball measurement and tracking technology for the next five years. "Trackman enables the PGA Tour as well as our fans to discover more… [Read more]

  • Royal Mint announced as 2012 medal manufacturers

    15 December 2010 | NewsOlympics, Europe, Licensing

    The London Organising Committee of the Olympic Games (Locog) has announced that the Royal Mint will manufacture the athlete’s medals for the 2012 Olympic and Paralympic Games. The gold, silver and bronze medals minted will be awarded to the athletes at the Games’ victory ceremonies, and will be designed by… [Read more]

  • LRG to represent Pinstripe Bowl trademark

    9 December 2010 | NewsFootball, North America, Licensing

    Licensing Resource Group (LRG) will represent the trademark rights to the New Era Pinstripe Bowl collegiate football match. The New Era Pinstripe Bowl will be played at Yankee Stadium on 30th December, with Syracuse University from the Big East conference taking on Kansas State University from the Big 12. LRG… [Read more]

  • AIFF lands all-encompassing deal with IMG-Reliance

    9 December 2010 | NewsLicensing, Soccer, Sponsorship, Agencies Contract

    The All India Football Federation (AIFF) has signed a multi-year deal reportedly worth US$155 million with IMG-Reliance, a joint venture between Reliance Industries and IMG Worldwide. Speaking to the Indo-Asian News Service (IANS), one source close to the deal who wished to remain anonymous said, "We were negotiation the deal… [Read more]

  • Bensussen Deutsch & Associates renews with MLB

    7 December 2010 | NewsBaseball, North America, Licensing

    Bensussen Deutsch & Associates (BDA) has extended its merchandise licensing agreement with Major League Baseball (MLB) for another four years. The deal will see BDA continue in its role of providing premium merchandise for the league, although separate agreements remain in place for individual franchises and sponsors. MLB senior vice… [Read more]

  • Mrs Field’s to produce official MLB cookies

    16 November 2010 | NewsBaseball, North America, Licensing

    Major League Baseball has signed an official licensing deal will Mrs Field's Cookies. The California-based bakery will produce a range of cookies branded with individual MLB team branding, with a tin of a dozen selling for US$35.99. World Series champions San Francisco Giants will be among the first teams available,… [Read more]

  • Manchester United signs home video rights deal

    10 November 2010 | NewsLicensing, Soccer

    Manchester United Football Club has agreed a new multi-year deal with sports movie maker Bombo sports & Entertainment for the Premier League club's global home video rights. Whereas previously Manchester United had divided its home video rights across various territories, the club's new five-year rights deal with Bombo Sports &… [Read more]