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  • Antigua Group extends PGA apparel license agreement

    10 March 2011 | NewsLicensing, North America, Golf

    Sports and lifestyle apparel manufacturer the Antigua Group has agreed an extension to its non-exclusive licensing deal with the PGA of America, continuing its ongoing partnership. Having agreed an initial three-year retail partnership in 2009 with the PGA Tour, along with five other licensees, Antigua Group will now be able… [Read more]

  • Premier Rugby toughens stance on online video use

    4 March 2011 | NewsLicensing, Rugby

    Premier Rugby, the organisation that oversees the top-flight of English club rugby, has signed a licensing deal with digital rights management agency Myvideorights. According to an official statement on the UK-based company's official website, the agreement enables Myvideorights to both distribute Premier Rugby's online content and 'generate ad-funded revenue from… [Read more]

  • Chelsea complete museum ticketing deal

    1 March 2011 | NewsLicensing, Infrastructure, Soccer

    Premier League soccer club Chelsea has announced that the online ticketing company Open Frontiers will manage all aspects of ticket sales for the club's brand new Visit-Britain-accredited museum at Stamford Bridge. According to a statement on Chelsea FC's official website the soon to be opened Chelsea Museum pays tribute to… [Read more]

  • BDA sign four-year extension to MLB suppliers deal

    28 February 2011 | NewsLicensing, North America, Baseball

    Bensussen Deutsch & Associates, Inc (BDA) has agreed a new deal with Major League Baseball (MLB) to continue as the preferred premium supplier to the league. The merchandise agency has signed a four-year extension with MLB Properties to continue in this role, which sees it serve MLB in various areas,… [Read more]

  • Liverpool trump rivals United and secure world-first deal

    23 February 2011 | NewsSoccer, Europe, Licensing

    Premier League soccer club Liverpool FC have agreed a deal with Snow Valley to develop a mobile merchandise store. The new store will allow Liverpool fans to purchase the same range of content as they would on the full online store, and the site will offer broadly the same functionality.… [Read more]

  • Colin Montgomerie signs on with JS International

    15 February 2011 | NewsGolf, Licensing

    IMG Licensing has brokered a deal between JS International and Colin Montgomerie, which will see a range of golfing gifts and accessories launched throughout Europe. The deal comes after a successful and high-profile 2011 for Montgomerie. He was captain of the winning 2010 European Ryder Cup team, and was awarded… [Read more]

  • NFL restructures and extends with EA

    15 February 2011 | NewsFootball, North America, Licensing

    The National Football League (NFL) has extended and restructured its licensing deal with video games manufacturer Electronic Arts (EA). According to a report in SportsBusiness Journal, the NFL has restructured the deal it signed with EA in 2008 to allow for the league's uncertain future. The possibility of a player… [Read more]

  • Earnhardt hands online sales rights to Nascar

    8 February 2011 | NewsLicensing, North America, Motorsport

    JR Motorsports, the Nascar team that is co-owned by Dale Earnhardt Jr, the sport’s most popular driver, has signed over its online merchandise shop management to Nascar. Sports Business Journal reported that the multi-year partnership will see management of the operation be taken over by Turner Sports on Nascar’s behalf.… [Read more]

  • Everton look to continue Asian expansion

    8 February 2011 | NewsLicensing, Asia, Europe, Soccer, Media Rights

    English soccer club Everton will hope to continue punching above its weight in the Asian market after signing a deal with CWS Brains, a leading mobile content provider in Japan. The deal has been described as 'lucrative' by Everton, but while the revenues from Japanese fans downloading Everton news, ringtones,… [Read more]

  • MMA brand Tapout inks deal with Nascar team

    2 February 2011 | NewsLicensing, Motorsport, Sponsorship Contract

    Acclaimed mixed martial arts (MMA) apparel brand Tapout has made its first venture into American motorsports by announcing a multi-year partnership with Nascar racing team Kevinh Harvick Incorporated (KHI). "There are so many crossover fans that will love to see Tapout breaking ground into other competitive sports," said Tapout co-founder,… [Read more]