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The contact sports supplement company Xyience has announced a new sponsorship agreement with the Tristar Martial Arts Centre, a school in Montreal providing training in a variety of martial arts including kung fu, t’ai chi, kickboxing, and karate.Under terms of the new deal Xyience’s energy drink brand, Xynergy, the official… [Read more]
Total Sports Asia (TSA) has secured a deal with Legend Entertainment to represent screening rights to the mixed martial arts competition, Legend Fighting Championship. The agreement will give TSA the right to distribute the television, broadband and mobile rights in Asia & the Middle East regions. Each event is approximately… [Read more]
The sports marketing agency Total Sports Asia (TSA) has penned a deal with the sports television company Simply Sport to distribute the viewing rights to the 2010 Karate World Championships in Asia. The new deal grants TSA the ability to distribute the tournament across several Asian territories and includes the… [Read more]
Nutritional supplements company MusclePharm has announced personal endorsement deals with two of the biggest stars in the Ultimate Fighting Championship (UFC), middleweight champion Anderson Silva and former light heavyweight champion and No. 1 contender Rashad Evans.Both deals will run for a ‘multi-fight’ duration, though no official figures were released.UFC champion… [Read more]
Electronic Arts has signed legendary heavyweights Fedor Emelianenko and Randy Couture to be featured on the cover of “EA Sports MMA.” The game will be released on 19th October. Couture, a multiple UFC champion and Hall of Fame member, signed his contract with EA while in the midst of a… [Read more]
The mixed martial arts promotion company, the UFC, has recently announced it has reached a long-term distribution agreement with the All Sports Network (ASN).Contributing to the sport’s growing popularity and mainstream-media coverage, the Asian 24-hour HD sports channel will officially begin broadcasting on 10th April with UFC 112: Silva vs.… [Read more]