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Length of contract: 1 year | Annualised value: US$2 million | Overall value: US$2m Sunset+Vine, the UK-based sports programming suppliers, has won the rights to popular Formula One programme Inside Grand Prix. The programme, which is produced by German company RTV and offers interviews with drivers and owners as well… [Read more]
HR services provider Randstad Holding nv has extended its sponsorship with AT&T Williams, in a deal believed to be worth significantly more for the Formula One team. Randstad, who have been an on-car Williams sponsor since January 2007, will now be a senior partner of the team, with cockpit side… [Read more]
Length of contract: 3 years | Annualised value: US$35 million | Overall value: US$105m Consumer electronics manufacturer Panasonic, Toyota’s title sponsor since the team’s first season in 2002, has renewed its deal with the Formula One side for another three years. Though Toyota are yet to win a Grand Prix,… [Read more]
Length of contract: 1 year | Annualised value: US$500,000 | Overall value: US$500,000McLaren has agreed to a sponsorship deal with Chinese computer firm Lenovo for 2009. The one-year deal sees Lenovo provide the British Formula One team with notebook and desktop PCs at the racetrack and team headquarters, while the… [Read more]
Consumer electronics brand LG has agreed a five-year deal with Formula One from the start of the 2009 season. The deal sees LG become the sport’s official technology partner. There will be an LG logo featured on on-screen timing captions and the company will also be able to use Formula… [Read more]
Wrigley has signed a new deal, making its Airwaves brand an official sponsor of the World Rally Championships. In addition to being the official chewing gum sponsor of the World Rally Championship for the 2009 season, Airwaves will also support the only British driver, 21-year old Matthew Wilson of the… [Read more]
Williams has announced the extension of its sponsorship deal with insurance firm Allianz. The long-term relationship between the two will now move into a second decade. Team principal Sir Frank Williams thanked Allianz for its valuable support over the years: “Their ongoing association with the team is the greatest validation… [Read more]