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  • Sharks go Greene with beer sponsorship

    16 February 2009 | NewsRugby, Sponsorship

    Length of contract: 1 year | Annualised value: US$200,000 | Overall: US$200,000 Greene King IPA, the UK’s most popular cask ale, has agreed a deal to sponsor Sale Sharks rugby union team. The ale will be the club’s Official Beer, as well as securing sponsorship on the reverse of the… [Read more]

  • Aviva Stadium ‘will be worth US$3 billion’ to Dublin economy

    13 February 2009 | NewsRugby, Soccer, Sponsorship Contract

    The rebuilt Lansdowne Road, the home of Irish soccer and rugby, will be known as the Aviva Stadium for ten years after a deal was agreed with the insurance company.Philip Browne, chairman of the Lansdowne Road stadium development company and chief executive of the Irish Rugby Football Union, says the… [Read more]

  • Network coverage as easy as ABC for USA Sevens

    12 February 2009 | NewsRugby, Media Rights Contract

    Highlights of the USA Sevens, part of the IRB Sevens World Series for international seven-a-side rugby union, will be broadcast across America after ABC agreed a deal with the competition. The agreement is a major fillip for the competition, which has struggled to attract network interest in a country best… [Read more]

  • Bulls get their horns into Subway

    12 February 2009 | NewsRugby, Sponsorship

    Length of contract: 1 year | Annualised value: US$200,000 | Overall: US$200,000 English rugby league side Bradford Bulls will be tucking into Subway sandwiches before every away game under the terms of a new sponsorship agreement worth approximately US$200,000 to the club. In addition, Bulls supporters will receive books of… [Read more]

  • British and Irish Lions take flight with BA

    10 February 2009 | NewsRugby, Sponsorship Contract

    The British & Irish Lions rugby union team has agreed a deal with British Airways, who will sponsor the side’s tour of South Africa in the summer.The two-month tour will see the British and Irish side play three matches against the South African national team, the current rugby world champions,… [Read more]

  • Retailer makes million-dollar mark on Lions tour

    10 February 2009 | NewsRugby, Sponsorship Contract

    Marks & Spencer, the UK’s largest clothing retailer with over 21 million weekly customers, will join British Airways, HSBC and others as a sponsor of the British & Irish Lions rugby union team’s tour of South Africa.The retailer, which previously had an endorsement deal with England rugby coach and former… [Read more]

  • MasterCard on top of the world after agreeing New Zealand partnership

    9 February 2009 | NewsRugby, Sponsorship

    Length of contract: 2 years | Annualised value: US$15 million | Overall value: US$30m MasterCard has joined airline Emirates as a Worldwide Partner of the 2011 Rugby World Cup, to be held in New Zealand. The company, which also sponsors New Zealand's national team, the All Blacks, will pay around… [Read more]

  • Northumbria University buys stadium from struggling bank

    3 February 2009 | NewsRugby, Infrastructure

    Length of contract: N/A | Annualised value: N/A | Overall value: US$15 million Northern Rock, the British bank taken into state ownership in 2008 due to financial problems, has sold Kingston Park, home of Guinness Premiership rugby club Newcastle Falcons. The bank bought the stadium for US$22 million just weeks… [Read more]

  • AG Barr moves focus onto Irn Bru

    2 February 2009 | NewsRugby, Sponsorship

    Length of contract: 2 years | Annualised value: US$1 million | Overall value: US$2 million Irn Bru will be the new sponsor of the Rugby Football League (RFL) after its parent company, AG Barr, signed a two-year US$2million extension to its deal. Adrian Troy, Irn Bru’s head of marketing, described… [Read more]

  • Beers are on Worcester as rugby club secure deal

    1 February 2009 | NewsRugby, Sponsorship

    Length of contract: 3 years | Annualised value: US$335,000 | Overall value: US$1 million Guinness Premiership rugby union club Worcester Warriors have extended their sponsorship deal with brewers Carlsberg for a further three years. “As the stadium and facilities continue to grow and improve, so will the levels of service… [Read more]