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  • Eight sponsors extend stay in Cowboys’ corral

    5 March 2009 | NewsSponsorship, Rugby

    Length of contract: 1 year | Annualised value: US$2.4 million | Overall value: US$2.4 millionThe North Queensland Cowboys, the Australian rugby league club, have announced extensions to its deals with eight sponsors, including Coca Cola and Fosters, the iconic Australian beer brand, for the 2009 season. Jupiters Townsville, Macquarie Southern… [Read more]

  • New agency deal for Heineken Cup organisers

    4 March 2009 | NewsAgencies, Rugby

    Length of contract: 3 years | Annualised value: US$500,000 | Overall value: US$1.5 millionEuropean club rugby tournament organiser ERC has appointed marketing, media, management and professional services company Essentially Group Limited to market and sell sponsorships for the Heineken Cup and the European Challenge Cup in the UK and Ireland.The… [Read more]

  • Adidas’ golden deal worth millions to Titans

    3 March 2009 | NewsRugby, Sponsorship Contract

    Adidas has signed a four-year multi-million dollar kit and merchandise supply deal with the Gold Coast Titans, the newest addition to the National Rugby League (NRL), Australasia’s premier rugby league tournament. The Titans are expected to be Adidas’ only representative in the NRL from 2010, after the company’s deal with… [Read more]

  • ESPN and Eurosport join forces for lucky number seven

    3 March 2009 | NewsRugby, Media Rights

    Length of contract: 1 year | Annualised value: US$1.1 million | Overall value: US$1.1 million ESPN Star and Eurosport Asia have signed a joint deal to broadcast coverage of the Rugby World Cup Sevens 2009, the biggest competition in the popular seven-a-side version of the game, to be held in… [Read more]

  • Co-Op seals yet another sponsorship deal

    2 March 2009 | NewsSponsorship, Rugby

    Length of contract: 3 years | Annualised value: US$295,000 | Overall value: US$885,000The Co-Operative, the British mutual retailer currently undergoing a multi-million dollar rebrand, has extended its sponsorship of the Rugby Football League, the governing body of rugby league in England, and its title sponsorships of The Co-operative Championship and… [Read more]

  • Co-Op and Warrington Wolves agree two-year sponsorship deal

    28 February 2009 | NewsRugby, Sponsorship

    Length of contract: 2 years | Annualised value: US$130,000 | Overall value: US$260,000The Co-Operative, England’s largest mutual retailer, has signed a deal to become a major sponsor at Warrington Wolves rugby league club. The sponsorship is the Co-Op’s second major sports deal in a week, after it agreed to sponsor… [Read more]

  • Fund manager signs up with Queensland rugby team

    26 February 2009 | NewsRugby, Sponsorship

    Length of contract: 3 years | Annualised value: US$250,000 | Overall value: US$750,000Australian fund manager Mirtna Capital has signed a deal to become a ‘major sponsor’ of the QR Reds, the state of Queensland’s number one rugby union side. Amongst other benefits, Mirtna will receive extensive stadium branding at the… [Read more]

  • Sydney club the latest to sign on with gambling firm

    23 February 2009 | NewsSponsorship, Rugby

    Length of contract: 3 years | Annualised value: US$250,000 | Overall value: US$750,000The links between Australian rugby league and gambling companies have again increased with the news that the South Sydney Rabbitohs, who play in the 80,000-capacity ANZ Stadium at Sydney Olympic Park, will be sponsored by online gambling firm… [Read more]

  • Lions tour lands title sponsorship in South Africa

    22 February 2009 | NewsRugby, Sponsorship Contract

    South African Breweries Ltd (SAB) has secured the title sponsorship of the prestigious tour of South Africa by the British & Irish Lions rugby union team in a US$2.5 million deal with South Africa Rugby.The agreement means the tour will be known in South Africa as the Castle South Africa… [Read more]

  • Broncos bucking trend with Sportingbet deal

    22 February 2009 | NewsRugby, Sponsorship

    National Rugby League (NRL) side, Brisbane Broncos have signed up UK-based internet gambling group, Sportingbet as a major team sponsor. The deal continues the strengthening between the gambling industry and Australia’s major sporting leagues. The Broncos are the most successful NRL team of the last two decades, having won six… [Read more]