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  • NRL Knights extend sponsorship deal

    27 August 2010 | NewsSponsorship, Rugby, Oceania

    National Rugby League side Newcastle Knights have extended their partnership with Coal & Allied. The original contract, which ran from 2008 until 2010, will continue as Coal & Allied is taking up an option for a fourth year in 2011 as naming rights sponsor. The mining producers have supported the… [Read more]

  • Sanzar names permanent chief executive

    25 August 2010 | Rugby, Africa, Oceania

    Greg Peters, the chief executive of Wellington Rugby Football Union in New Zealand, has been named the new chief executive of Sanzar. [Read more]

  • AFL agrees milestone deal with Chinese media group

    25 August 2010 | NewsMedia Rights, Football, Asia, Oceania

    The Australian Football League has announced a deal with Shanghai Media Group (SMG) that will see the broadcasting of one AFL match a week on International Channel Shanghai (ICS). The chief executive of the AFL, Andrew Demetriou, announced the deal in Melbourne, stating that the agreement will include the live… [Read more]

  • Perth Glory strengthen community sponsorship

    23 August 2010 | NewsSponsorship, Football, Oceania

    A-League soccer side Perth Glory have finalised a sponsorship deal with Australian fast food restaurant chain Chicken Treat for naming rights to their community outreach programme. Perth Glory FC has had a long running community programme in partnership with Chicken Treat called Glory in the Community. The partnership is an… [Read more]

  • Perth 2011 closes another sponsorship deal

    23 August 2010 | NewsSponsorship, Sailing, Oceania

    The luxury Swiss watch brand Tag Heuer is the latest in a long line of sponsors who have confirmed their support of the 2011 ISAF Sailing World Championships in Perth. Tag Heuer joins the event as its official time keeper. Perth 2011 director of commercial operations, Darren Beazley, said, “In… [Read more]

  • NRL side announce new sponsor

    20 August 2010 | NewsSponsorship, Rugby, Oceania

    The Cronulla Sutherland Sharks have confirmed that Real Fun Events will sponsor their last three games of the National Rugby League (NRL) season. Cronulla Sharks announced Hisense as their major sponsor in February for the 2010 and 2011 seasons and the new deal penned with Real Fun Events sees the… [Read more]

  • UCI signs new broadcasting contract with SBS

    18 August 2010 | NewsOceania, Cycling, Media Rights

    The International Cycling Union (UCI) has signed a new contract with SBS (Australia) Corporation for television coverage of the UCI World Cups and World Championships for all four Olympic cycling disciplines. The new agreement gives the Australian public television network exclusive broadcasting rights in Australia for a three-year period. SBS… [Read more]

  • Skycity backs local NRL team

    17 August 2010 | NewsOceania, Rugby, Sponsorship Contract

    The entertainment and gaming company Skycity Entertainment Group has been confirmed as a new major sponsor of the Vodafone Warriors, the only New Zealand-based rugby league team to feature in the NRL. Details of the new three-year deal, estimated to be worth US$100,000, see the casino owner and operator named… [Read more]

  • Melbourne Victory sign new short sponsor

    16 August 2010 | NewsOceania, Soccer, Sponsorship Contract

    A-League soccer club Melbourne Victory FC has confirmed that law firm Florin Burhala, the largest immigration law practice in Australia, will be an official sponsor for the duration of the 2010/11 A-League season. Details of the new single-year deal, estimated to be worth US$100,000, see the Florin Burhala logo displayed… [Read more]

  • North Queensland Fury sign six-figure deal

    12 August 2010 | NewsOceania, Soccer, Sponsorship Contract

    The A-League soccer club the North Queensland Fury FC has signed a multi-year sponsorship deal with the recruitment company, People Resourcing. Details of the new three-year deal worth in excess of US$400,000 see People Resourcing appointed as the club's official recruitment partner. In return the company will enjoy extensive branding… [Read more]