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Notts County, the English soccer club that has hit the headlines in recent weeks, has secured a new away shirt sponsor. Notts County, the oldest club in professional soccer but stuck outside the top-flight for nearly 20 years, have appointed former England coach Sven-Goran Eriksson as director of football and… [Read more]
The Minnesota Twins and The Stanley Works, a security systems and tools manufacturer, have agreed a deal that will see the company sponsor the Twins’ new and old stadiums at the same time.Stanley signage will adorn the right field wall at the Metrodome, the Twins’ current home. At the same… [Read more]
Melbourne FC, the Australian Rules Football club, has landed a three-year sponsorship deal with Kaspersky Lab. It is the Russian IT company’s first major sports sponsorship deal. The deal comes less than a week after Melbourne FC signed a front-of-shirt sponsorship deal with Hankook Tires in Australia. The Kaspersky logo… [Read more]
Symantec Corp, the company which produces Norton security software, has upped its involvement in Australian V8 Supercar racing, securing sponsorship on the TeamVodafone V8 Supercars driven by current V8 Supercar champion, Jamie Whincup and V8 Supercar legend, Craig Lowndes as well as the title sponsorship of the competition’s Melbourne round,… [Read more]
Dynamo Moscow, the oldest soccer club in Russia, has agreed a six-figure consultancy deal with Sportfive that will see the agency advise on the club’s stadium reconstruction at Petrovsky Park.Sportfive will work with the club, which has never been relegated from the Russian top division, to plan all factors at… [Read more]
Length of contract: 1 year | Annualised value: US$1.15 million | Overall value: US$1.15m Panasonic, the Japanese electronics manufacturer, will be the official technology partner of the new Major League Soccer (MLS) stadium and waterfront complex in Philadelphia, due to open in 2010. Panasonic will be the exclusive provider of… [Read more]