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  • Super endorsement deal for Supercar’s Richards

    24 February 2009 | NewsPersonal Endorsement, Motorsport

    Length of contract: 1 year | Annualised value: US$200,000 | Overall: US$400,000V8 Supercar driver Jason Richards has signed a two-year endorsement deal with kitchen cupboard specialists Blum Australia that is expected to earn him US$400,000. The New Zealander has been a regular in the V8 Supercar Series since 2001. V8… [Read more]

  • Torres stays young by landing invigorating deal with BP

    24 February 2009 | NewsPersonal Endorsement

    Length of contract: 1 year | Annualised value: US$150,000 | Overall: US$150,000Five-time Olympian Dara Torres, who won three silver medals at the Beijing Olympics at the age of 41, has signed an endorsement deal with BP to market the petroleum company’s new ‘BP gasoline with Invigorate’ product.The deal will run… [Read more]

  • Shin’s Korea earnings boosted by half-a-million-dollar deal

    9 February 2009 | NewsGolf, Personal Endorsement

    Length of contract: 5 years | Annualised value: US$100,000 | Overall value: US$500,000 20-year-old Korean golf prodigy Ji-Yai Shin has signed a five-year endorsement deal with Mirae Asset Global Investments, the country’s largest financial services company. Shin, who secured her first LPGA Tour and major win last year when she… [Read more]

  • Dunlop signs squash star to long-term deal

    6 February 2009 | NewsPersonal Endorsement, Miscellaneous

    Length of contract: 4 years | Annualised value: US$60,000 | Overall value: US$240,000 Squash player Nick Matthew, the first home-grown British Open Champion for 67 years, will be sponsored by Dunlop for the next four years in a deal worth nearly US$250,000. Under the terms of the deal, Matthew will… [Read more]

  • Appleby joins Callaway club

    1 February 2009 | NewsGolf, Personal Endorsement

    Length of contract: 3 years | Annualised value: US$100,000 | Overall value: US$300,000 Golfer Stuart Appleby, who has used Bridgestone clubs for his entire professional career, has signed a new deal with rival brand Callaway. The 37-year-old Australian turned professional in 1992, joining the PGA Tour in 1996. He has… [Read more]

  • Adlington agrees a deal with Speedo

    29 January 2009 | NewsPersonal Endorsement, Swimming Contract

    Rebecca Adlington, the teenage British swimmer who won two gold medals at the Beijing Olympic Games, will join Michael Phelps as an ambassador for Speedo after agreeing a sponsorship deal with the swimwear brand.Adlington trains in Nottingham, where the company is based, and won her Olympic medals wearing a Speedo… [Read more]

  • Gatorade get their teeth into action sports

    28 January 2009 | NewsMiscellaneous, Personal Endorsement

    Length of contract: 5 years | Annualised value:US$100,000 | Overall value: US$500,000Gatorade has increased its sports sponsorship activity by agreeing deals with three teenagers, including 14-year-old star skateboarder, Chaz Ortiz.17-year-old snowboarder Ellery Hollingsworth and BMX star Nigel Sylvester, 18, will also feature in a range of adverts for the drinks… [Read more]

  • Phelps makes a splash with Mazda

    27 January 2009 | NewsPersonal Endorsement, Swimming Contract

    DMG Entertainment, a Chinese advertising agency, have signed Michael Phelps as brand spokesperson for Mazda in China following the swimmer’s haul of eight gold medals during the 2008 Beijing Olympics. The campaign will be unveiled later in the year, and will feature Phelps in newspaper, magazine and billboard adverts as… [Read more]

  • Flintoff joins Puma’s list of stars

    27 January 2009 | NewsPersonal Endorsement, Cricket Contract

    English cricketer Andrew Flintoff has signed an agreement that sees him become a brand ambassador for German sportswear brand Puma.The four-year deal will see Flintoff front a series of campaigns for the brand advertising cricket equipment and lifestyle apparel. Agreements under the deal will also see him play in Puma… [Read more]

  • Jelena Jankovic ups the Anta after Reebok cut

    27 January 2009 | NewsTennis, Personal Endorsement

    Length of contract: 3 years | Annualised value: US$1.7 million | Overall value: US$5.1m Jelena Jankovic, the world’s number one women’s tennis player going into 2009, has agreed a new sponsorship deal with Chinese clothing and footwear company Anta after being dropped by Reebok. Anta, which aims to compete with… [Read more]