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German Handball-Bundesliga team HSG Wetzlar has signed a major three-year sponsorship deal with brewery Licher. Worth around US$1 million over the three years, the deal will include front-of-shirt sponsorship alongside other key advertising rights. These include a presence on the club’s website and in its official magazine, as well as… [Read more]
US hotel chain Hilton is to become the official and exclusive hotel partner of Germany’s Toyota Handball-Bundesliga for two years. The deal comes into effect from 5th April, in time for the Lufthansa Final Four, and features cooperative and sponsorship elements. Hilton will be allocated an advertising and hospitality presence… [Read more]
Germany’s Toyota Handball-Bundesliga has renewed its partnership with online ticketing agent Ticket Online for a further two years. Ticket online will continue to act as the official ticketing partner of the league, managing ticket sales for the Lufthansa Final Four, the All-Star Game and the LoS Super cup. The two… [Read more]
Credit management company Intrum Justitia are to sponsor German Handball-Bundesliga club VfL Gummersbach for the next two seasons. The deal, worth around US$178,000 a year, will see Intrum Justitia given a strong advertising presence at Gummersbach’s home arena. Handballer Jörg Lützelberger will also wear the Intrum logo on his sleeve,… [Read more]
Goldgas have signed a new three-year major sponsorship deal with Rhein-Neckar Löwen of the German Handball-Bundesliga, as well as purchasing a shareholding in the club and taking a seat on the board. The deal is reportedly worth around US$1.35 million a year, and grants the Bavarian energy company a comprehensive… [Read more]