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Nissan has signed a major sponsorship agreement with the British Olympic Association (BOA) and British Paralympic Association (BPA), which will run until the Rio 2016 Olympic Games. The car manufacturer, already a top-tier domestic sponsor of the Games in Brazil, will be the official automotive partner of Team GB and… [Read more]
Allianz has extended and expanded its sponsorship of the International Paralympic Committee until the end of 2016. The span of the new deal includes next year's Paralympic winter Games in Sochi and the Rio 2016 summer Games. Allianz, which has been a partner of the IPC since 2006 and became… [Read more]
The British Paralympic Association (BPA) has agreed a partnership with digital marketing agency Purple to ‘develop high-quality digital output’ in the run-up to the 2014 Sochi and 2016 Rio Olympic Games. The deal covers the strategic planning and development of all of the governing body’s online channels and key digital… [Read more]
Fashion retailer H&M will dress Sweden’s Olympic and Paralympic teams at Sochi 2014 and Rio 2016. The Swedish multinational, which was founded in 1947, will outfit the country’s athletes in the opening and closing ceremonies at both Games, having signed a four-year deal with the Swedish Olympic and Paralympic Committees.… [Read more]
Global IT services firm Atos has extended as the worldwide IT partner of the International Paralympic Committee (IPC) until the end of 2016. Atos, an IOC TOP partner, first partnered with the Paralympic Movement in 2002 and subsequently served as the IT partner of each summer and winter Paralympic Games… [Read more]
The Brazilian Paralympic Committee (CPB) has signed a major new sponsorship agreement with Brazilian state-owned bank Caixa Econômica Federal. In what has been termed an ‘unprecedented agreement’, Loterias Caixa, Brazil’s lottery fund, will invest some 120 million Brazilian reals (US$60.6 million) in 13 Paralympic sports and around 50 individual athletes… [Read more]