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  • Nimbus to screen Sri Lanka’s clash with India

    22 January 2009 | NewsCricket, Sponsorship, Media Rights

    Length of contract: 1 year | Annualised value: US$6 million | Overall value: US$6 million Sri Lanka Cricket (SLC) and Nimbus Sport International, the sports management company, have reached an agreement giving the latter worldwide broadcast and sponsorship rights to the country’s one-day international and Twenty20 meetings with India in… [Read more]

  • China Telecom add prestige to Asian Games

    22 January 2009 | NewsAthletics, Sponsorship Contract

    China Telecommunications Corporation (China Telecom) has signed a deal with the Guangzhou Asian Games Organising Committee (GAGOC).The deal sees the telecoms company become a ‘Prestige Partner’ of the 16th Asian Games, which will take place at the end of 2010. Under the deal it will develop and provide a comprehensive… [Read more]

  • Scottish Football League happy to co-operate

    22 January 2009 | NewsSoccer, Sponsorship

    Length of contract: 2 years | Annualised value: US$3 million | Overall value: US$6 millionThe Scottish Football League (SFL) and Co-operative Insurance have agreed to extend the insurance company’s title sponsorship of the Scottish League Cup until the end of the 2010/11 season. At that point the competition, presently known… [Read more]

  • PGA of Australia set for decade of fizz

    22 January 2009 | NewsGolf, Sponsorship

    Length of contract: 10 years | Annualised value: US$2 million | Overall value: US$20 millionThe PGA of Australia has begun a 10-year, multimillion-dollar deal with Coca-Cola. The global drinks company replaced Cadbury Schweppes to become the PGA’s premier partner and official beverage supplier under an agreement that started on New… [Read more]

  • McLaren take sponsor Lenovo from Williams

    22 January 2009 | NewsMotorsport, Sponsorship

    Length of contract: 1 year | Annualised value: US$500,000 | Overall value: US$500,000McLaren has agreed to a sponsorship deal with Chinese computer firm Lenovo for 2009. The one-year deal sees Lenovo provide the British Formula One team with notebook and desktop PCs at the racetrack and team headquarters, while the… [Read more]

  • Siemens get in the boat with GB Rowing’s Olympians

    22 January 2009 | NewsOlympics, Sponsorship

    Length of contract: 4 years | Annualised value: US$1.1 million | Overall value: US$4.4mGerman telecommunications and engineering company Siemens has agreed a four-year deal to sponsor GB Rowing, the British rowing team which collected both gold and silver medals at the Beijing Olympics. The deal, which runs until the end… [Read more]

  • Chelsea cook up four-year deal

    16 January 2009 | NewsSoccer, Sponsorship Contract

    Chelsea Football Club, runners-up in last season’s English Premier League, have signed a new four-year sponsorship deal with holiday company, Thomas Cook. The deal - an extension of the original agreement, signed in 2006, which made Thomas Cook the club’s official travel partner - is reportedly worth US$2.2 million per… [Read more]

  • Ghana FA signs new deal with Globacom

    16 January 2009 | NewsSoccer, Sponsorship

    Length of contract: 5 years | Annualised value: US$3 million | Overall value: US$15 million Globacom has agreed a five-year deal with the Ghana Football Association (GFA) that will see the Nigerian telecommunications company sponsor the country’s Premier League. Onetouch, another telecommunications company, withdrew from their sponsorship agreement with the… [Read more]

  • Dextro Energy sign up with triathlon

    14 January 2009 | NewsSponsorship, Athletics

    Length of contract: 1 year | Annualised value: US$1.4 million | Overall value: US$1.4m Sports nutrition company Dextro Energy has agreed a deal with the International Triathlon Union (ITU) to sponsor the ITU World Championship Series. A record US$2 million will now be at stake in the battle to become… [Read more]

  • Emirates extend AFC involvement

    3 January 2009 | NewsSponsorship, Soccer

    Length of contract: 4 years | Annualised value: US$9 million | Overall value: US$36m Emirates airline has extended its sponsorship of the Asian Football Confederation (AFC) for four more years. “We have been involved in Asian football since 1996 when we were the Official Airline of the AFC Asian Cup… [Read more]