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  • Siemens get in the boat with GB Rowing’s Olympians

    22 January 2009 | NewsOlympics, Sponsorship

    Length of contract: 4 years | Annualised value: US$1.1 million | Overall value: US$4.4mGerman telecommunications and engineering company Siemens has agreed a four-year deal to sponsor GB Rowing, the British rowing team which collected both gold and silver medals at the Beijing Olympics. The deal, which runs until the end… [Read more]

  • Chelsea cook up four-year deal

    16 January 2009 | NewsSoccer, Sponsorship Contract

    Chelsea Football Club, runners-up in last season’s English Premier League, have signed a new four-year sponsorship deal with holiday company, Thomas Cook. The deal - an extension of the original agreement, signed in 2006, which made Thomas Cook the club’s official travel partner - is reportedly worth US$2.2 million per… [Read more]

  • Ghana FA signs new deal with Globacom

    16 January 2009 | NewsSoccer, Sponsorship

    Length of contract: 5 years | Annualised value: US$3 million | Overall value: US$15 million Globacom has agreed a five-year deal with the Ghana Football Association (GFA) that will see the Nigerian telecommunications company sponsor the country’s Premier League. Onetouch, another telecommunications company, withdrew from their sponsorship agreement with the… [Read more]

  • Dextro Energy sign up with triathlon

    14 January 2009 | NewsSponsorship, Athletics

    Length of contract: 1 year | Annualised value: US$1.4 million | Overall value: US$1.4m Sports nutrition company Dextro Energy has agreed a deal with the International Triathlon Union (ITU) to sponsor the ITU World Championship Series. A record US$2 million will now be at stake in the battle to become… [Read more]

  • Emirates extend AFC involvement

    3 January 2009 | NewsSponsorship, Soccer

    Length of contract: 4 years | Annualised value: US$9 million | Overall value: US$36m Emirates airline has extended its sponsorship of the Asian Football Confederation (AFC) for four more years. “We have been involved in Asian football since 1996 when we were the Official Airline of the AFC Asian Cup… [Read more]

  • Hoy and Highland Spring sign

    3 January 2009 | NewsMiscellaneous, Sponsorship Contract

    British Olympic triple gold medallist Chris Hoy has signed a new sponsorship deal with Highland Spring water, which will see him act as an ambassador for the Scottish water brand.The agreement is initially for a year and, although no figures have been officially disclosed, it is understood to significantly enhance… [Read more]

  • Interwetten agree Handball deal

    3 January 2009 | NewsMiscellaneous, Sponsorship

    Austrian-based betting company, Interwetten AG, has agreed a sponsorship deal to become the official partner of the EHF European Handball Championships. The deal, which covers both the women’s tournament in 2009 and the men’s tournament in Austria in 2010, includes board advertising, floor advertising and brand exposure in print media.… [Read more]

  • Rabobank is Tour of California’s new sponsor

    2 January 2009 | NewsMiscellaneous, Sponsorship

    Length of contract: 3 years | Annualised value: US$250,000 | Overall value: US$750,000Dutch bank Rabobank has signed a three-year sponsorship agreement which will see it remain founding partner and official bank to the Tour of California until 2011. The bank has already been a sponsor of one of the world’s… [Read more]

  • Masters now sponsored by Sportsbet

    1 January 2009 | NewsGolf, Sponsorship Contract

    Sportsbet, Australia’s most popular betting agency, has become naming rights sponsor of the 2008 Australian Masters, the biggest golf event in the country. Sportsbet chief executive Matthew Tripp said of the agreement, reached in November: “This partnership presents another exciting opportunity in the short period in which we have been… [Read more]

  • JJB signs with pro-golf rookie

    1 January 2009 | NewsGolf, Sponsorship

    Length of contract: 2 years | Annualised value: US$50,000 | Overall value: US$100,000JJB Golf, the UK’s largest golf equipment retailer, and Slazenger, the premium sports equipment brand, have agreed a two-year sponsorship deal with professional golfer, Gary Wolstenholme. It is the first sponsorship deal that the two-time British champion golfer… [Read more]