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  • Magic can look on the bright side with new playoff partner

    14 April 2009 | NewsSponsorship, Basketball Contract

    Bright House Networks will be presenting partner for the Orlando Magic’s NBA Playoffs campaign, which begins later this week. Orlando won the south-east conference of the NBA ahead of fellow playoff qualifiers Atlanta Hawks and Miami Heat.The partnership will include the placing of Bright House branding at the Magic’s home,… [Read more]

  • Adidas extends deal with leading basketball side

    5 April 2009 | NewsBasketball, Sponsorship Contract

    Adidas has extended its contract with Euroleague basketball team Alba Berlin. The sportswear manufacturer will remain the main sponsor and kit manufacturer of the team, which won seven consecutive German League titles between the years 1997 and 2003, until the end of the 2010/11 season.The team includes six Americans, including… [Read more]

  • WNBA secures US hotel sponsorship

    17 March 2009 | NewsBasketball, Sponsorship Contract

    The Women’s National Basketball Association (WNBA) has signed a one-year deal, which the best estimates suggest could be worth around US$400,000, with Starwood Hotels and Resorts Worldwide, making it the first official hotel partner in the league’s history. The WNBA did not reveal any financial details.The new season will begin… [Read more]

  • Infront lands broadcast deal for China basketball

    8 March 2009 | NewsBasketball, Media Rights Contract

    Infront China has announced a strategic partnership with CCTV Sports Promotion Corporation (CCTVSP) to broadcast all Team China basketball games that are played in the country. That will initially see 17 matches broadcast in May and June, as the country’s men’s and women’s teams build up to the FIBA Asian… [Read more]

  • IMG adds NBA superstar Nash to international roster

    4 March 2009 | NewsBasketball, Agencies

    Length of contract: 5 years | Annualised value: US$3 million | Overall value: US$15mNational Basketball Association (NBA) star Steve Nash has signed a deal with IMG giving the sports, entertainment and media agency exclusive rights to his marketing representation in his native Canada as well as additional international marketing rights.… [Read more]

  • GB Basketball lands red-hot deal with Molten

    3 March 2009 | NewsSponsorship, Basketball

    Length of contract: 3 years | Annualised value: US$200,000 | Overall value: US$600,000Molten, the world’s leading basketball manufacturer, has extended its sponsorship of all Great Britain’s international basketball teams. The deal covers GB Basketball’s senior men’s and women’s teams, as well as the highly rated Under 20s men’s and women’s… [Read more]

  • New US$10m Louisville arena sponsorship deal ‘the first of its kind’

    2 March 2009 | NewsBasketball, Sponsorship Contract

    The Louisville waterfront arena, a US$252 million basketball and multipurpose arena currently in construction on the Ohio River waterfront in Louisville, Kentucky, USA, has secured its first cornerstone sponsor. Norton Healthcare Inc., will pay US$10 million over 10 years and will receive space inside the building to place an immediate-care… [Read more]

  • ESPN scoops rights to US national basketball games

    1 March 2009 | NewsBasketball, Media Rights

    Length of contract: 3 years | Annualised value: US$16 million | Overall value: US$48 millionESPN has signed a deal with the International Basketball Federation (FIBA) giving it the exclusive broadcast rights to all FIBA competitions. The three-year deal will cover the FIBA Americas Championship in 2009 and 2011, as well… [Read more]

  • Milwaukee Bucks sign for another year at Bradley Center

    19 February 2009 | NewsBidding & Hosting, Basketball

    Length of contract: 1 year | Annualised value: US$5 million | Overall value: US$5m National Basketball Association (NBA) team, The Milwaukee Bucks have signed a one-year lease extension at the Bradley Center stadium in Milwaukee, Wisconsin, USA to run from September 2008 (backdated) to September 2009. The new deal comes… [Read more]

  • IMG goes back to college in South Alabama

    12 February 2009 | NewsFootball, Athletics, Basketball, Agencies

    Length of contract: 5 years | Annualised value: US$400,000 | Overall value: US$2m The University of South Alabama’s Department of Athletics will receive at least US$2 million over the next five years after agreeing a partnership with IMG College, a division of IMG worldwide. The deal covers corporate sponsorships, on-site… [Read more]