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  • Kodak on course for a picture-perfect deal

    27 January 2009 | NewsSponsorship, Golf

    Length of contract: 5 years | Annualised value: US$4 million | Overall value: US$20m Kodak has agreed an extension of their deal with the PGA Tour that sees the camera company become the official imaging provider of golf’s premier competition. “Kodak is proud to announce that we are strengthening our… [Read more]

  • Good Golley for Wanderers

    26 January 2009 | NewsAgencies, Golf

    Length of contract: 1 year | Annualised value: US$100,000 | Overall value: US$100,000Marketing agency Golley Slater have been engaged by English soccer club Bolton Wanderers to create new commercial opportunities for the Premier League side. “Golley Slater will be conducting research and workshops with fans and club officials to drive… [Read more]

  • PGA of Australia set for decade of fizz

    22 January 2009 | NewsGolf, Sponsorship

    Length of contract: 10 years | Annualised value: US$2 million | Overall value: US$20 millionThe PGA of Australia has begun a 10-year, multimillion-dollar deal with Coca-Cola. The global drinks company replaced Cadbury Schweppes to become the PGA’s premier partner and official beverage supplier under an agreement that started on New… [Read more]

  • Harrington goes into consulting business

    22 January 2009 | NewsPersonal Endorsement, Golf

    Length of contract: 3 years | Annualised value: US$4 million | Overall value: US$12mFTI Consulting, a global business advisory firm, has signed a three-year sponsorship deal with Padraig Harrington, the PGA European Tour’s Golfer of the Year. The deal is believed to be worth around a total of US$12 million… [Read more]

  • Masters now sponsored by Sportsbet

    1 January 2009 | NewsGolf, Sponsorship Contract

    Sportsbet, Australia’s most popular betting agency, has become naming rights sponsor of the 2008 Australian Masters, the biggest golf event in the country. Sportsbet chief executive Matthew Tripp said of the agreement, reached in November: “This partnership presents another exciting opportunity in the short period in which we have been… [Read more]

  • JJB signs with pro-golf rookie

    1 January 2009 | NewsGolf, Sponsorship

    Length of contract: 2 years | Annualised value: US$50,000 | Overall value: US$100,000JJB Golf, the UK’s largest golf equipment retailer, and Slazenger, the premium sports equipment brand, have agreed a two-year sponsorship deal with professional golfer, Gary Wolstenholme. It is the first sponsorship deal that the two-time British champion golfer… [Read more]

  • Emirates and Hong Kong Open re-sign deal

    31 December 2008 | NewsSponsorship, Golf

    Emirates Airline has announced that it will continue to sponsor the Hong Kong Open until 2011. The new three-year sponsorship deal continues Emirates’ partnership with the world-renowned golf tournament. The airline will remain the UBS Hong Kong Open’s Official Airline following on from the initial four-year sponsorship. Mike Simon, Emirates’… [Read more]

  • UPS delivers with EPGA

    31 December 2008 | NewsGolf, Sponsorship

    The American-based delivery company UPS has announced a new four-year sponsorship deal with the European Professional Golf Association Tour, which will make it the tour’s official express carrier and give it a major presence at six tournaments, as well as exposure at all other EPGA events. Ron Rogowski, director of… [Read more]