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Russian mobile phone company MegaFon, previously known as North-West GSM, has agreed a deal worth more than US$200 million that will see the company become a Tier One Olympic sponsor of the 2014 Olympic Winter Games in Sochi. MegaFon, which boasts over 30 million subscribers, will pay over US$130 million… [Read more]
Length of contract: 3 years | Annualised value: US$5 million | Overall value: US$15m Boston Consulting Group (BCG), a company specialising in sales, marketing and corporate strategy, has signed a deal to become a tier-three sponsor of the London Olympic Games. The deal, which will see BCG advise the London… [Read more]
Adecco are the latest company to reach a sponsorship agreement with the 2012 London Olympic Games, continuing an association that also saw them sponsor the Sydney Olympics and the 2006 Winter Olympics in Turin. The staffing agency will be responsible for doubling the staff of the London Organising Committee of… [Read more]
Length of contract: 4 years | Annualised value: US$1.1 million | Overall value: US$4.4mGerman telecommunications and engineering company Siemens has agreed a four-year deal to sponsor GB Rowing, the British rowing team which collected both gold and silver medals at the Beijing Olympics. The deal, which runs until the end… [Read more]
DLA Piper Rudnick Gray Cary Scotland (“DLA Piper”) today announced that it has been appointed to advise the Glasgow 2014 Commonwealth Games Bid Team. A team of DLA Piper lawyers will advise the Bid Team on matters relating to broadcasting rights, sponsor [Read more]