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  • Kolkata Knight Riders land Coke’s Sprite brand as sponsor

    19 February 2009 | NewsCricket, Sponsorship

    Length of contract: 3 years | Annualised value: US$1million | Overall value US$3mKolkata Knight Riders, the leading IPL team owned and run by some of India’s biggest Bollywood stars, has scored Coca-Cola India as an associate sponsor. Coke will use Sprite lemonade, the second biggest soft drinks brand in India,… [Read more]

  • Coca-Cola and IPL agree Sprite sponsorship deal

    19 February 2009 | NewsCricket, Sponsorship

    Length of contract: 1 year | Annualised value: US$500,000 | Overall: US$500,000Lalit Modi, chief executive of the India Premier League, has named Coca-Cola’s Sprite brand as the official beverage of the competition.Jay Mehta, owner of the Kolkata Knight Riders team, who brokered the deal said: “With Sprite now on board… [Read more]

  • Yahoo becomes a major player in cricket with ICC deal

    18 February 2009 | NewsCricket, Media Rights

    Length of contract: 3 years | Annualised value: US$750,000 | Overall value: US$2.25mYahoo, which attracts more 1.575 billion web visitors annually, has secured a three-year partnership with the International Cricket Council (ICC) that will give it access to exclusive videos, images, interviews and player chats around all major ICC events.… [Read more]

  • Ashes to Ashes to Ashes: Sky secures next three series

    13 February 2009 | NewsCricket, Media Rights

    Length of contract: 3 years | Annualised value: US$20 million | Overall value: US$60m The next three series of the Ashes, the England versus Australia cricket clash that is the oldest and most famous contest in the sport, will be shown on Sky Sports in the UK after BSkyB agreed… [Read more]

  • US$75m secures an audience of billions for Ten Sports

    11 February 2009 | NewsCricket, Media Rights

    Length of contract: 2 years | Annualised value: US$37.5 million | Overall value: US$75m Ten Sports has paid US$75 million to beat ESPN Star Sports to the international broadcast rights for the Indian cricket team’s tour of South Africa during 2010 and 2011. Ten Sports, owned by the Dubai-based Taj… [Read more]

  • Wedlake Bell sounds for summer of cricket in London

    9 February 2009 | NewsCricket, Sponsorship

    Length of contract: 2 years | Annualised value: US$50,000 | Overall value: US$100,000 Law firm Wedlake Bell has signed an agreement with London cricket ground The Brit Oval that will see it sponsor an alcohol-free area of the stadium with the aim of attracting more children to matches during a… [Read more]

  • BBC and ECB extend long-running radio deal

    1 February 2009 | NewsMedia Rights, Cricket

    Length of contract: 4 years | Annualised value: US$250,000 | Overall value: US$1 million The BBC has secured a four-year deal with the England and Wales Cricket Board (ECB) to broadcast live ball-by-ball commentary of test cricket, continuing a partnership that began when Test Match Special was first broadcast in… [Read more]

  • Flintoff joins Puma’s list of stars

    27 January 2009 | NewsPersonal Endorsement, Cricket Contract

    English cricketer Andrew Flintoff has signed an agreement that sees him become a brand ambassador for German sportswear brand Puma.The four-year deal will see Flintoff front a series of campaigns for the brand advertising cricket equipment and lifestyle apparel. Agreements under the deal will also see him play in Puma… [Read more]

  • Pakistan, Canada and the US reach for the STAR

    27 January 2009 | NewsMedia Rights, Cricket

    Length of contract: 3 years | Annualised value:US$18 million | Overall value:US$54m ESPN STAR Sports (ESS), Asia’s number one sports channel, has entered into partnership with three major broadcasters to show International Cricket Council (ICC) events in Pakistan, Canada and the USA from 2009 until 2011. Pakistan Television Network (PTV)… [Read more]

  • Sweet advertising deal for Puma

    27 January 2009 | NewsAgencies, Soccer, Cricket, Rugby

    Length of contract: 1 year | Annualised value: US$3 million | Overall value: US$3m New York marketing agency Syrup has been appointed to promote Teamsport, the sportswear manufacturer Puma’s soccer-focused brand. The agency will create adverts highlighting Puma-sponsored teams at the 2010 Fifa World Cup, as well as the company’s… [Read more]