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  • Another triumph for Modi as more billions flow for IPL

    26 March 2009 | NewsCricket, Media Rights Contract

    Multi Screen Media (MSM) and the World Sport Group (WSG) have put aside their differences to sign a worldwide broadcast agreement with the Indian Premier League (IPL) worth more than US$1.5 billion to IPL commissioner Lalit Modi’s brainchild. The IPL, which will be played in South Africa this year because… [Read more]

  • Daredevils secure new online partner

    22 March 2009 | NewsCricket, Sponsorship Contract

    The Delhi Daredevils, the Indian Premier League (IPL) cricket team, has signed Big Adda as its official online partner for the 2009 season of Twenty20 matches. The Indian social networking site has followed the likes of Coca-Cola, Adidas and Puma into sponsorship of the lucrative cricket league.As part of the… [Read more]

  • Puma is latest big name sponsor to back Indian Premier League

    19 March 2009 | NewsCricket, Sponsorship Contract

    Puma has joined the growing list of big brands tempted into the lucrative world of the Indian Premier League (IPL). The sportswear giant has announced it will be the official sponsor of the IPL team Deccan Chargers home and away kits, in its first foray into cricket. The Indian Twenty20… [Read more]

  • Puma partners Rajasthan Royals in second IPL deal in a week

    19 March 2009 | NewsCricket, Sponsorship Contract

    Rajasthan Royals, the Indian Premier League Team (IPL), has become the latest club to benefit from Puma’s interest in the fledgling league. The leading sportswear company has announced that it is the official sponsor of the team’s home and away uniforms. Puma has also entered into a deal with fellow… [Read more]

  • Old Trafford set for major redevelopment

    12 March 2009 | NewsInfrastructure, Cricket

    England’s Northwest Regional Development Agency (NWDA) has invested US$3.65 million to upgrade Lancashire County Cricket Club’s Old Trafford ground. The county plans for the stadium, a five-minute walk from Manchester United’s Old Tarfford soccer stadium, to regain its place on the International Test Match circuit in time for the England… [Read more]

  • Cricket Australia banking on Commonwealth

    12 March 2009 | NewsCricket, Sponsorship Contract

    Commonwealth Bank of Australia (CBA) has extended its major sponsorship of Cricket Australia. The bank will be title-sponsor of the nation’s home one-day matches, as well as the team’s principal sponsor in those games. The deal will take in England’s Ashes tour of Australia, which begins at the end of… [Read more]

  • Ignis on the rise with Middlesex and Lord’s

    12 March 2009 | NewsCricket, Sponsorship Contract

    Ignis Asset Management has signed a sponsorship contract with Middlesex County Cricket Club. The company, which manages more than US$100 billion of assets, will sponsor the team’s strips for the next three years in all forms of the game, including Twenty20, one-day and county cricket matches. Ignis Asset Management branding… [Read more]

  • ESPN gives women’s cricket huge global audience

    9 March 2009 | NewsCricket, Media Rights Contract

    ESPN Star Sports will broadcast seven matches from the ICC Women’s Cricket World Cup 2009, held in Australia this month. All matches at the North Sydney Oval will be televised, including two group stage matches, three Super Six stage matches and the 22 March final. The competition will be televised… [Read more]

  • Mumbai Indians help Pepsi begin fightback against Coke

    3 March 2009 | NewsCricket, Sponsorship

    Length of contract: 2 years | Annualised value: US$1 million | Overall value: US$2mPepsi has fought back against the dominance of its rival, Coca-Cola, in the Indian Premier League (IPL) Twenty20 cricket competition by agreeing a new seven-figure deal with the Mumbai Indians. Pepsi ended its sponsorship of the league… [Read more]

  • SuperSport signs super deal for African cricket

    1 March 2009 | NewsCricket, Media Rights

    Length of contract: 3 years | Annualised value: US$7.5 million | Overall value: US$22.5 millionSuperSport, the South African broadcaster, has signed a deal with Taj Television, owners of Ten Sports, that gives it exclusive rights to distribute Taj TV’s entire portfolio of international cricket rights throughout sub-Saharan Africa. The rights… [Read more]