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  • Marston’s county tie-up gives brewery Ashes boost

    15 April 2009 | NewsSponsorship, Cricket Contract

    Marston’s Pedigree will be the official beer of Yorkshire County Cricket Club after agreeing a three-year deal.The brewery, which celebrates its 175th anniversary this year, has secured pourage rights at all cricket matches at the club’s Headingley stadium in Leeds, as well as extensive advertising space and player appearances. Perhaps… [Read more]

  • Emirates lands sponsorship of Kings XI Punjab

    14 April 2009 | NewsCricket, Sponsorship Contract

    Emirates Airlines will be the main sponsor of the Kings XI Punjab, the 2008 IPL runners-up, for the next three years.The airline will brand the front of the team’s shirts, which were designed by owner and Bollywood star Preity Zinta in co-operation with Reebok. The shirt closely resembles that of… [Read more]

  • Flintoff sure to pocket best part of a million

    14 April 2009 | NewsPersonal Endorsement, Cricket Contract

    England cricket star Andrew Flintoff, who debuts for the Chennai Super Kings later this week in the IPL, has been handed a lucrative new endorsement deal by deodorant brand Sure Men Sport.Flintoff, who will earn US$250,000 per week during his time with the IPL side, will pocket an estimated 20… [Read more]

  • Dubai construction company to sponsor Pakistani cricket

    14 April 2009 | NewsSponsorship, Cricket Contract

    Chapal Brothers, a Dubai-based construction company, has become the Pakistan Cricket Board’s main sponsor for the UAE one-day series in a seven-figure deal.The five match series, which will take place in Dubai and Abu Dhabi and begin later this month, sees Pakistan take on Australia in a competition that is… [Read more]

  • Seabrook continues association with Yorkshire cricket

    14 April 2009 | NewsCricket, Sponsorship Contract

    Seabrook Crisps has renewed its sponsorship of Yorkshire County Cricket Club (YCCC) for another two years.The agreement sees Seabrook remain the official crisp of the club for another two years, in a deal worth US$25,000 to YCCC. It will continue to receive prominent pitch and crowd facing branding and product… [Read more]

  • Fox forks out US$15 million on cricket rights

    13 April 2009 | NewsMedia Rights, Cricket Contract

    Taj Television, the company which owns Ten Sports, has sold US$15 million of international cricket rights to Fox Sports.The deal will see Taj syndicate its entire portfolio of international cricket rights for Australia to Fox. That will include the Hong Kong Sixes, a tournament designed almost exclusively to be attractive… [Read more]

  • Rajasthan Royals land Ultratech as principal sponsor

    8 April 2009 | NewsCricket, Sponsorship Contract

    Ultratech Cement has agreed to become principal sponsor of the Rajasthan Royals, champions of the first season of the Indian Premier League, the competition that has swept the world of cricket.The company will pay US$2 million for its sponsorship of the team during this year’s tournament, the second edition of… [Read more]

  • Max to broadcast Clash of the Champions

    8 April 2009 | NewsCricket, Media Rights Contract

    Max, the Sony-owned South African television channel, will broadcast the ‘Clash of the Champions’ match between Rajasthan Royals and Nashua Cape Cobras this weekend.The exhibition game sees Indian Premier League champions Rajasthan Royals take on South African champions Nashua Cape Cobras. It is the first time the Royals have appeared… [Read more]

  • LV extends title sponsorship of championship

    2 April 2009 | NewsCricket, Sponsorship Contract

    Insurance and investment group LV= has announced an extension to its agreement with the England and Wales Cricket Board (ECB) that will see it continue as the title sponsor of England’s premier domestic cricket league, the County Championship, until at least 2012.The three-year extension deal is thought to be worth… [Read more]

  • IPL takes off with Kingfisher

    31 March 2009 | NewsCricket, Sponsorship Contract

    The Indian Premier League’s enforced move to South Africa has reaped further benefits for the Board of Control for Cricket in India (BCCI) and its innovative commissioner Lalit Modi, after Kingfisher was announced as the competition’s international travel partner in a deal believed to be worth more than a million… [Read more]