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  • Another chapter written in German soccer’s fairytale story

    10 February 2009 | NewsInfrastructure, Soccer

    1899 Hoffenheim, the soccer club at the centre of one of the greatest fairytale stories in world sport, has engaged German-based Payment Solution Corp to provide a fully-integrated cashless payment system at their brand new, state of the art, 30,000-seater stadium. The deal, worth nearly US$200,000, sees Payment Solution Corp… [Read more]

  • Adidas gains Ukraine in multi-million dollar soccer deal

    9 February 2009 | NewsSoccer, Sponsorship Contract

    Adidas has signed a lucrative seven-year deal with the Football Federation of Ukraine (FFU) that will see it manufacture kits for every FFU soccer club as well as the national team. The agreement will run through the Uefa European Championships in 2012, which the country will co-host with Poland. The… [Read more]

  • Bpi seals sponsorship deal with local Bundesliga side

    9 February 2009 | NewsSponsorship, Soccer

    Length of contract: 1 year | Annualised value: US$110,000 | Overall value: US$110,000 Bpi Solutions has expanded its sponsorship deal with top-flight German soccer side Arminia Bielefeld for the second half of the current season. The company, based in the club’s home town of Bielefeld, will now have ‘partner’ status… [Read more]

  • Sky splashes US$300m to take Premier League spending to US$2.4bn

    9 February 2009 | NewsMedia Rights, Soccer

    Length of contract: 3 years | Annualised value: US$100m | Overall value: US$300m Broadcaster BSkyB has secured a fifth package of Premier League matches, meaning it can show a total of 115 top-flight English soccer games per season between the summers of 2010 and 2013. The US$300m spent to secure… [Read more]

  • Setanta’s Premier League package cut in half

    9 February 2009 | NewsSoccer, Media Rights Contract

    Irish broadcaster Setanta has seen its share of live match rights in the Barclays Premier League slashed in half, despite paying proportionally more. The broadcaster, which currently shows live matches on Saturday and Monday evenings, will see that cut to Saturday only after rival broadcaster Sky won the Monday night… [Read more]

  • Sportfive to take La Liga to a dozen European markets

    6 February 2009 | NewsSoccer, Agencies

    Length of contract: 3 years | Annualised value: US$2 million | Overall value: US$6m Sports rights marketing agency Sportfive and Spanish multimedia group Mediapro have signed a joint agreement to market the TV and media rights of La Liga, the Spanish national soccer league, throughout eastern Europe. The rights to… [Read more]

  • FA Trophy and Johnstone’s Paint the town red

    6 February 2009 | NewsSoccer, Sponsorship

    Length of contract: 3 years | Annualised value: US$200,000 | Overall value: US$600,000 The English Football League has announced an extension to the sponsorship of the Johnstone’s Paint Trophy until the end of the 2011/12 soccer season. Johnstone’s, a Yorkshire-based paint company, has backed the competition since the 2006/07 season,… [Read more]

  • SuperSport saves the day with US$20m African rescue package

    5 February 2009 | NewsSoccer, Media Rights

    Length of contract: 2 years | Annualised value: US$10 million | Overall value: US$20m The Premier League has resold the rights to show top-level English soccer throughout Africa to South African broadcaster SuperSport following the collapse of GTV, the previous rights holder, which went into liquidation last week. Hundreds of… [Read more]

  • Saints and Flybe hook up for another three years

    5 February 2009 | NewsSponsorship, Soccer

    Length of contract: 3 years | Annualised value: US$500,000 | Overall value: US$1.5 million British-based airline Flybe has extended its partnership with second-tier English soccer club Southampton for a further three years in a deal worth US$1.5 million to the club. The low-cost airline will remain the Saints’ shirt sponsor,… [Read more]

  • Sky’s the limit as Premier League secures billions once again

    4 February 2009 | NewsSoccer, Media Rights

    Length of contract: 3 years | Annualised value: US$700m | Overall value: US$2.1 billionBroadcaster BSkyB, the subscription-only television network which has pioneered the phenomenal rise in live soccer broadcasting over the last 15 years, has retained the lion’s share of the rights to the English Premier League for another three… [Read more]