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  • Sportfive lands FIFA DVD package

    21 February 2009 | NewsSoccer, Media Rights

    Length of contract: 4 years | Annualised value: US$10 million | Overall value: US$40mSports marketing agency Sportfive, which this week secured European broadcast rights to the 2014 and 2016 Olympics, has pulled off another coup after being named exclusive agent for Fifa’s worldwide fixed media rights. That includes DVD and… [Read more]

  • Globo goes global with Brazilian soccer deal

    20 February 2009 | NewsSoccer, Media Rights Contract

    Globo TV Sports, the Brazilian media rights distributor, has signed a deal with Gol TV that will see Brazilian domestic soccer shown in North America on the bilingual channel for the next three years. The channel, which was founded by former Uruguay international and 1984 South American Footballer of the… [Read more]

  • Great Eastern takes on title role in Singapore soccer

    18 February 2009 | NewsSoccer, Sponsorship

    Great Eastern Life Assurance, the Singapore-based insurance company, has been named as title sponsor of the S.League, the island state’s premier soccer competition.The company, which has a 29 per cent market share in the life insurance sector in Malaysia and Singapore, will take on the role for the next three… [Read more]

  • Umbro stay at the heart of Scottish soccer

    18 February 2009 | NewsSponsorship, Soccer

    Length of contract: 3 years | Annualised value: US$470,000 | Overall value: US$1.4mHeart of Midlothian, the Scottish soccer club owned by maverick Russian-born Lithuanian businessman Vladimir Romanov, has agreed a new three-year kit manufacture deal with British specialists Umbro.The deal, worth an initial US$1.4 million over the course of the… [Read more]

  • Usmanov invests another US$5.4 million in Arsenal

    17 February 2009 | NewsInvestment, Soccer

    Russian billionaire Alisher Usmanov has spent US$5.4 million to secure an extra one percent of shares in English soccer club Arsenal. The purchase takes Usmanov’s stake in the club to more than 25 per cent, amid mounting fears from the Arsenal board that the Russian will be able to force… [Read more]

  • Nike racing ahead of the competition with Genk

    16 February 2009 | NewsSoccer, Sponsorship

    Length of contract: 5 years | Annualised value: US$400,000 | Overall value: US$2mNike has added another soccer club to its roster by securing an arrangement with Racing Genk, the Belgian club which has won two league titles and two national cups in the last ten years.The five-year deal sees Nike… [Read more]

  • Augsburg stays close to home with sponsorship extension

    16 February 2009 | NewsSoccer, Sponsorship

    German soccer club FC Augsburg will continue to be sponsored by a local company after agreeing to extend its deal with municipal utilities company Stadtwerke Augsburg for the next five years. The new deal will take effect from the day the club moves into its new stadium, the Impuls Arena,… [Read more]

  • Billion dollar World Cup deal causes riots in South Africa

    16 February 2009 | NewsInfrastructure, Soccer

    Length of contract: 2 years | Annualised value: US$575 million | Overall value: US$1.15 billion An investment of more than US$1 billion from the South African government in stadium and transport infrastructure for the 2010 Fifa World Cup has led to riots in the country, with an unspecified number of… [Read more]

  • Uefa secures super deal for soccer in Africa

    16 February 2009 | NewsSoccer, Media Rights

    European soccer has been handed another broadcasting boost after Uefa agreed a deal with SuperSport for the media rights to the Uefa Champions League and Europa League in South Africa from 2009 until 2012. SuperSport, which also shows the English Premier League throughout the continent, will broadcast at least six… [Read more]

  • Aviva Stadium ‘will be worth US$3 billion’ to Dublin economy

    13 February 2009 | NewsRugby, Soccer, Sponsorship Contract

    The rebuilt Lansdowne Road, the home of Irish soccer and rugby, will be known as the Aviva Stadium for ten years after a deal was agreed with the insurance company.Philip Browne, chairman of the Lansdowne Road stadium development company and chief executive of the Irish Rugby Football Union, says the… [Read more]