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Former Sanzaar head to lead New Zealand’s rugby league governing body. [Read more]
US Ski & Snowboard boasts among its ranks some of the best-known and most marketable winter Olympians in the United States, if not the entire planet. After American skiers and snowboarders claimed an impressive medal haul in PyeongChang, Dan Barnett, the national governing body’s chief commercial officer, outlines his plan… [Read more]
James Young, Lucozade Ribena Suntory’s head of partnerships, discusses the campaigns that are broadening the brand’s target audience, and shares his thoughts on the power of partnerships with marketable stars like Anthony Joshua and Harry Kane. [Read more]
In an era of digital disruption, those in the business of athlete marketing are having to pivot to unprecedented challenges and newfound opportunities. As they do, it could be that the perception of what makes an individual marketable must adapt with them. [Read more]
There have always been meeting points between sport and popular culture but companies are now more calculated than ever before in how they place athletes in an entertainment context. For stars like Anthony Joshua, top of SportsPro’s most marketable athletes list in 2017, and brands like Adidas and Beats by… [Read more]
Anthony Joshua tops the rankings but who else makes the list? [Read more]
21-year-old Canadian tennis player Eugenie Bouchard has been ranked as the most marketable athlete on the planet by SportsPro magazine. [Read more]