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  • Telefónica serves up Davis Cup sponsorship deal

    9 March 2009 | NewsTennis, Sponsorship Contract

    Telefónica, the Spanish telecommunications giant, will sponsor tennis’ Davis Cup for the next four years in a deal that will see it receive court-side advertising space as well as provide telecommunications support to the competition. The Davis Cup is the largest annual international team competition in sport. 128 nations entered… [Read more]

  • Highland Spring announced as official sponsor of British tennis

    4 March 2009 | NewsTennis, Sponsorship Contract

    Highland Spring has become the first new sponsor of British tennis in the Lawn Tennis Association’s (LTA) new commercial programme. Highland Spring, the leading UK-produced brand of bottled water, has signed a five year deal that will run from 2009 until 2013.As well as being named the Official Water of… [Read more]

  • ITF and USTA scramble late US Davis Cup TV deal

    19 February 2009 | NewsTennis, Media Rights

    Length of contract: 3 years | Annualised value: US$100,000 | Overall: US$300,000The specialised US cable station, the Tennis Channel has signed a new multi-year deal, believed to be three years, with the International Tennis Federation (ITF), to broadcast U.S. Davis Cup ties domestically. The United States Tennis Association (USTA) manages… [Read more]

  • Half a million dollars seal SAP deal for Prince

    6 February 2009 | NewsTennis, Sponsorship

    Length of contract: 1 year | Annualised value: US$500,000 | Overall value: US$500,000 American sportswear brand Prince has signed a deal to sponsor the SAP Open, an ATP World Tour 250 series held in San Jose, California, for the fourth year running. The tournament, worth US$600,000 to the winner, is… [Read more]

  • Aegon expands multi-million dollar deal with LTA

    4 February 2009 | NewsSponsorship, Tennis

    Length of contract: 4 years | Annualised value: US$1.25 million | Overall value: US$5m Life assurance and pensions company Aegon has announced an expansion of its US$25m sponsorship deal with the Lawn Tennis Association (LTA), the governing body of British tennis. In addition to its existing place as Lead Partner… [Read more]

  • Indian Wells goes global with French bank

    27 January 2009 | NewsSponsorship, Tennis

    Length of contract: 5 years | Annualised value: US$1.2 million | Overall value: US$6 million California’s prestigious Indian Wells tennis tournament will be known as the BNP Paribas Open from this year after organisers agreed a five-year deal with the French bank. The agreement, which includes an option for a… [Read more]

  • Jelena Jankovic ups the Anta after Reebok cut

    27 January 2009 | NewsTennis, Personal Endorsement

    Length of contract: 3 years | Annualised value: US$1.7 million | Overall value: US$5.1m Jelena Jankovic, the world’s number one women’s tennis player going into 2009, has agreed a new sponsorship deal with Chinese clothing and footwear company Anta after being dropped by Reebok. Anta, which aims to compete with… [Read more]

  • IEC appointed by WTA to sell broadcast rights

    17 January 2009 | NewsAgencies, Tennis

    Length of contract: 1 year | Annualised value:US$500,000 | Overall value:US$500,000 IEC in Sports has been appointed by the Womens Tennis Association (WTA) Commonwealth Bank Tournament of Champions to represent the tournament’s international broadcast rights. The tournament, which will take place in Bali, will offer 12 players the chance to… [Read more]

  • IMG to represent Jankovic

    16 January 2009 | NewsAgencies, Tennis

    Length of contract: 5 years | Annualised value:US$1.2 million | Overall value:US$6m Jelena Jankovic, the world’s number one women’s tennis player going into 2009, has signed an exclusive management and marketing representation deal with agency IMG. The Serbian, who is yet to win a singles Grand Slam title, will also… [Read more]