Technology has changed the access fans have to sport for years. Now, it is changing the way they want to watch, as more and more of them leave the traditional broadcast experience behind to enjoy the action in new ways.
That is the central message of this exclusive SportsPro whitepaper, sponsored by Imagen and released to inspire conversation ahead of the Sportel media convention in Monaco this month. Combining extensive research with a focused survey of top-level industry professionals, it examines fundamental changes in viewing patterns and the ways in which better video distribution can help companies to keep up.
Discover more about:
- How ‘near-live’ has transformed fan behaviour
- How companies believe their distribution methods must change
- The unexplored power of archives and the future of machine learning
Download the paper including the results of our exclusive survey.