It's one week to go until Host Cities 2015 takes place in Dubai. Here's what to expect from the landmark summit.
What is Host Cities 2015?
Host Cities, presented by Emirates Airline, is the largest industry summit to be held in the Middle East. Each year the summit brings an international community of experts together in Dubai to explore the future of events.
When and where is it?
Host Cities 2015 runs from 18th to 19th November at Fairmont the Palm, Dubai.
What’s different this year?
Now in its fourth edition, this year Host Cities runs under the theme ‘Embracing Future Events’. It will see leading figures gather to explore how the hosting strategies of cities today will shape the cities of tomorrow. Host Cities 2015 will identify trends in city strategies for bids, engagement, sponsorship and funding, to share knowledge that can be applied to different event types, budgets, cultures and geographies. The voice of the next generation will also be heard with the launch of a special report, drawing on international research to reveal what young people want for, and from, events in their cities and around the world.
Who is speaking?
Host Cities 2015 will feature a keynote address by Her Excellency Reem Al Hashimy, UAE Minister of State, Board Representative of Expo 2020 Dubai Higher Committee and Director General, Bureau Expo 2020 Dubai. It is now five years until the United Arab Emirates (UAE) welcomes the World Expo, one of the largest and most enduring events in the global calendar, in a first for the Middle East, North Africa and South Asia (MENASA) region.
The high-profile line-up of speakers also includes senior representatives from Facebook, Tokyo 2020, Barclays, the Los Angeles Sports Council, PGA European Tour and the International Olympic Committee (IOC); prominent local figures from the Dubai Sports Council and Dubai’s Department of Tourism and Commerce; and sports personalities.
They include Rt Hon Sir Hugh Robertson KCMG DL, former Olympic Minister, London 2012; Debbie Jevans, former CEO of England Rugby 2015 and Director of Sport at London 2012; Masanori Takaya, Communications Director, Tokyo 2020; Chinese Olympic Equestrian Alex Hua Tian, and Ladies European Tour golfer Emma Carbrera-Bello.
*see list below
What’s on the agenda?
Host Cities 2015 will give a glimpse into the future of events when it opens its doors next week. One topic on the agenda is how innovation will continue to change the way young people engage with events – and vice versa – and what that means for the importance of ‘live’.
With events playing a vital role in the growth and appeal of any global city, experts will also explore how to balance local engagement, regional tourism and international awareness, and choose the right event for positioning a city to the outside world. In Dubai, events are expected to help achieve the ambitions set out in ‘Tourism Vision 2020’ and targets to attract 20 million visitors per annum by the time the UAE welcomes the World Expo.
Other topics on the agenda at Host Cities 2015 include engagement and inspiration; women in sport; new events, markets and sports; homegrown events; and sponsorship and funding.
The forward-thinking agenda reflects Dubai’s own ambitions and those of the UAE as it looks to welcome the World Expo in 2020 under the theme ‘Connecting Minds, Creating the Future’. As a global city that connects people, places and ideas every day – and with Expo 2020 just five years away – Dubai is perfectly placed to bring together thought leaders, policy makers and event organisers from across the globe for what promises to be a stand-out event.
How can I find out more?
To register and for information about Host Cities 2015 visit http://www.host-cities.com
*Host Cities 2015 speakers include:
• Rt Hon Sir Hugh Robertson KCMG DL, former Olympic Minister, London 2012
• Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing and Brand at Emirates Airline
• David Simon, President, Los Angeles Sports Council
• Masanori Takaya, Communications Director, Tokyo 2020
• Terry Kane, Head of Travel and Auto for the MENA region, Facebook
• Debbie Jevans, former CEO of England Rugby 2015 and Director of Sport at London 2012
• David McLaren, Director, PGA European Tour
• Nathan Homer, Head of Global Sponsorship and Partnership, Barclays
• Susanne Schödel, Secretary General, Fédération Aéronautique Internationale
• Poul-Erik Høyer, President, Badminton World Federation and IOC member
• Charmaine Crooks, C.M. Member of the Order of Canada, five-time Olympian, Silver Medalist, former IOC Member, IOC Ethics Commission & Canadian Centre for Ethics in Sport
• Brian Murgatroyd, writer, broadcaster and media manager for the Australian Cricket Board, former head of media and communications for the International Cricket Council
• Iain Edmondson, Head of Major Events, London & Partners.
Sportsmen and women including:
• Darren Clarke OBE, 2016 Ryder Cup Captain
• Kelly Smith, Captain of Arsenal Ladies
• Alex Hua Tian, Chinese Olympic Equestrian
• Emma Carbrera-Bello, Ladies European Tour golfer.
Prominent local figures including:
• His Excellency Saeed Hareb, Secretary General, Dubai Sports Council
• Issam Abdul Rahim Kazim, CEO, Dubai’s Department of Tourism and Commerce
• Yvette Judge, Assistant Director, Emirates Airline Festival of Literature
• Salah Tahlak, Senior Vice President-Corporate Communications at Dubai Duty Free and Tournament Director, Dubai Duty Free Tennis Championships
• Rawan Kashkoush, Creative Director of Abwab, Dubai Design Week 2015
• Jasper Hope, Chief Executive, Dubai Opera.
SportsPro is an Official Media Partner of Host Cities 2015.