Ahead of the first Grand Prix of 2018 Sean Bratches, Formula One’s managing director of commercial operations, tells SportsPro about the ongoing evolution of F1 under Liberty.
Avi Lasarow, founder and chief executive of DNAFit, explains how the London-based company’s fitness and nutrition-based gene-testing is delivering bespoke training programmes for athletes, and how it is helping partners from Premier League clubs to the Egyptian Olympic Committee find success.
Ahead of his appearance at SportsPro Live, Andreas Heyden, the chief executive of the Bundesliga’s digital arm, explains how it works to deliver soccer ‘as it’s meant to be’.
SportsPro caught up with Marzena Bogdanowicz, the Football Association’s head of commercial and marketing for women’s soccer, to find out how the restructured Women’s Super League represents a game-changing opportunity for players, broadcasters and brands.
US Ski & Snowboard boasts among its ranks some of the best-known and most marketable winter Olympians in the United States, if not the entire planet. After American skiers and snowboarders claimed an impressive medal haul in PyeongChang, Dan Barnett, the national governing body’s chief commercial officer, outlines his plan to turn that success into commercial gains.
Virginie Régis, Capgemini’s global group marketing and communications director, explains why the company partnered with World Rugby, and how it plans to digitally transform the global governing body’s sevens series.
Don White, chief executive of Satisfi Labs, explains how the company’s intelligent platform delivers ever more personalised customer service experiences to the fan and how teams like the Boston Red Sox, the Atlanta Falcons, and their commercial partners are leveraging the technology.
As basketball’s Philadelphia 76ers emerge from a gruelling period of rebuilding, the mood at parent company Harris Blitzer Sports and Entertainment is bouncing. A group that stresses the value of bright people and good ideas now wants to take all of its teams to the next level and become a major global influence.
Increased esports interest across the board has also attracted the attention of the gambling industry. Sportradar's James Watson explains how esports organisers are dealing with the opportunities that come with higher revenues from betting, but also the challenges that come with closer scrutiny.
The SAP Arena is a 15,000-seater testing ground for fan engagement technology which promises to take the concept to the next level. Fadi Naoum, head of sports and entertainment at SAP, lifts the lid on the development process and discusses the sector's future.
Ben Paterson, Genius Sports’ Integrity Operations Director, explains how data has helped power the company’s leading integrity products, and explains why sporting bodies need to take protecting themselves from corruption seriously.
Lilian Thuram won some of soccer’s most coveted titles, but the Frenchman remains unsatisfied. Now retired, he tells SportsPro about his experiences of racist abuse, and discusses what must be done to combat discrimination in sport.
Andy Haworth, managing director of content and strategy at BT, tells SportsPro about how the major content sharing agreement arose and what it means for BT TV.
Ahead of the eighth NBA London Game next month, Ben Morel, managing director for NBA EMEA, discusses the evolution of basketball in Europe, fan engagement, and the fixture’s new partnerships with Müller and Nike.
World Anti-Doping Agency (WADA) president Sir Craig Reedie reacts to the International Olympic Committee’s (IOC) decision to ban Russia from PyeongChang 2018, and discusses what might be next for the disgraced European nation.
Russell James, director of digital engagement at England’s Football Association (FA), outlines the governing body’s partnership with its new digital partner, Cognizant, and explains how it aims to develop the women’s and grassroots games by adapting to changes in the digital environment.