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MLB’s Chris Park on the globalisation and localisation of baseball

MLB’s Chris Park on the globalisation and localisation of baseball

Chris Park, senior vice president of growth, strategy and international at Major League Baseball (MLB), discusses the commercial health of baseball worldwide, MLB’s approach to international expansion, its new overseas media partnerships, and more.

16 December 2016 | By Michael Long

Driving innovation: Jean-Pierre Diernaz on Nissan’s Uefa Champions League journey

Driving innovation: Jean-Pierre Diernaz on Nissan’s Uefa Champions League journey

Now entering the third year of its partnership with the continental tournament, Japanese car manufacturer Nissan is looking to build on the lessons of its first two years. Jean-Pierre Diernaz, vice president of marketing for Nissan Europe, talks to SportsPro about the lessons the company has learned from its involvement in the competition so far and future plans.

19 October 2016 | By Tom Lloyd

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