Quick-Fire Questions
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Andy Robinson: How Liverpool are enhancing the Anfield experience
Liverpool Football Club have today announced a partnership with US wireless network providers Xirrus to install a Wi-Fi network in Anfield’s Centenary Stand ahead of their Premier League clash with West Ham United on Sunday. Andy Robinson, Liverpool FC’s head of digital media and technology, explains the what, why and how of the new system. Read more...
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IMG’s Jeff Slack on David Beckham’s role in China
Media giant IMG engineered David Beckham’s Chinese soccer ambassadorial role as part of its ten-year partnership with the country’s premier domestic competition, the Chinese Super League (CSL). SportsPro sat down with Jeff Slack, IMG’s senior vice president of football, to find out more about Beckham’s new position. Read more...
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Michael Woodburn: Capital gains
Capital One’s first season as title sponsor of the Football League Cup has produced no shortage of talking points but it is Premier League Swansea City and fourth-tier Bradford City who have stolen the show and made it to this weekend’s final. Ahead of Sunday's unlikely Wembley showdown, Capital One UK’s chief marketing officer, Michael Woodburn, speaks exclusively to SportsPro. Read more...
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Barca's CMO on extracting the value from the 'mes que un club' brand
Laurent Colette is the Frenchman at the heart of FC Barcelona’s commercial operations. As chief marketing officer of the club, his mandate is wide, covering all matchday revenues, all sponsorship and international development, as well as the growth of Barcelona’s online offering. It is his responsibility to extract tangible value from the club’s famous ‘mes que un club’ brand. Read more...
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Emmanuel Petit talks apps, FFP and Arsenal
Emmanuel Petit was at the Sportel sports television market in Monaco this week promoting the work of his digital sports media company Netco Sports. SportsPro caught up with Petit, a former player with Monaco, Arsenal, Barcelona and Chelsea, and a shareholder in sports rights agency Kentaro, to get his take on European soccer's commercial landscape. Read more...
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Sepp Blatter: London 2012 and beyond
With the London Games behind him and the 2014 Fifa World Cup on the horizon, SportsPro asks Fifa president Sepp Blatter to reflect on the 30th Olympiad and cast an eye forwards in an exclusive interview. Read more...
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How the Premier League is taking Talksport global
Talksport chief executive Scott Taunton explains the thinking behind April's global audio rights deal with the Premier League, which now sees it broadcast all 380 games each season in multiple languages, and the technical challenges and commercial opportunities it presents. Read more...
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Flavia Rohlfs: Preparing Belo Horizonte for Brazil 2014
Flavia Rohlfs is executive co-ordinator for Fifa World Cup 2014 host city Belo Horizonte. The city, the largest in the southeastern Brazilian region of Minas Gerais, is scheduled to host six matches in the World Cup, including a semi-final, as well as some games during the Rio 2016 Olympic soccer tournament. Read more...
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Ralph Straus on the Fifa Interactive World Cup
The 2012 edition of the Fifa Interactive World Cup (FIWC) saw soccer fans and gamers around the world picking up their Playstation 3 controllers to compete in what has become the world's largest online gaming tournament. Read more...
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Vintage Performance
English footballer Matthew Oakley is pursuing a second career, and the founder of Nebuchadnezzar Wines, a company now highly regarded in the wine industry, is already tasting success. Read more...
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