Quick-Fire Questions
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Introducing the World Endurance Championship
In the latest instalment of Quick-Fire Questions, World Endurance Championship chief executive Gerard Neveu explains why he believes the championship has a bright future. Read more...
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On the right Lines
Sports media rights expert Phil Lines joined Lagardere Unlimited as head of media for Europe and Africa in February. Here he reveals why he joined the company, recalls some of his favourite deals, and points to some key trends to look for this year. Read more...
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Chris Stephenson - Kitted out for success
SportsPro catches up with Canterbury chief executive Chris Stephenson to find out what England rugby fans can expect from the Rugby Football Union's new kit supplier. Read more...
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Alex Balzaretti - Olympic dreams
On 21st July 2009, Hornby became only the second company, after the Royal Mint, to agree a licensing agreement with the London organising committee for the 2012 Olympic Games. Making sure that Hornby makes the most of its three-year contract surrounding what is undoubtedly a once-in-a-lifetime event, an Olympic Games on home soil, is Hornby general manager Alex Balzaretti who insists that, having taken on a London 2012 contract, the sky’s the limit for the traditional toy-maker. Read more...
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Jim Andrews: The sponsorship industry is on the cusp of change
Jim Andrews is senior vice president of content strategy at sponsorship intelligence company IEG. With two decades of sponsorship experience, Andrews is responsible for the content direction of IEG’s publications and trainings, including its flagship biweekly newsletter, IEG Sponsorship Report, and the IEG Webinar Series. Among his responsibilities is oversight of IEG’s annual report and forecast of overall sponsorship spending and the biggest spending companies, as well as the company’s surveys on industry compensation and the opinions of sponsorship decision-makers. Read more...
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Ben Sturner: An education in sports
Ben Sturner is the founder and chief executive of Leverage Agency, a premier brand, sports and entertainment company based in New York that works with leagues, teams, events, stadiums, athletes, and television shows. Read more...
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DHL: Delivering rugby to the world
DHL’s Fred Donovan explains how DHL, the official logistics partner for the 2011 Rugby World Cup, has been working behind the scenes in preparation for the six-week long tournament for a number of weeks already. Read more...
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Jim O'Toole: Plain sailing
The latest edition of Quick-Fire Questions sees the chief executive of the World Match Racing Tour, Jim O'Toole, at the helm. O’Toole provides insight into the challenges and opportunities facing the business of sailing as well as helpful advice for those looking to establish themselves within the sports business industry. Read more...
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Michael Robichaud: The open patron
With the first golfers teeing off at the 2011 Open Championship at Royal St George's in Kent at 6:30am on Thursday, ahead of this year’s edition of the tournament SportsPro caught up with Michael Robichaud, head of sponsorship at the Major's latest patron, Mastercard. Read more...
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Bloomberg Television - Ideas in bloom
Bloomberg Television has embraced sport as it seeks to offer its viewers quality content "both at work and at rest." Lindsey Oliver, commercial director for EMEA, explains why. Read more...
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