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Making a splash: Inside the Premier League’s Coca-Cola deal

Making a splash: Inside the Premier League’s Coca-Cola deal

SportsPro caught up with Premier League managing director Richard Masters and Jon Woods, general manager of Coca-Cola Great Britain, to discuss what represents a landmark deal for both English soccer’s top flight and the soft drink giant.

19 September 2018 | By Sam Carp

Dimension Data: the tech behind the Tour de France

Dimension Data: the tech behind the Tour de France

Dimension Data was already involved in cycling as a team sponsor when it became a technology partner of Tour de France organiser ASO four years ago. Now, as UK and Ireland managing director Barney Taylor explains, its networks are changing the way the world’s most famous road race is experienced.

27 July 2018 | By Eoin Connolly

Eyes wide Open: The R&A’s Neil Armit: ‘We understand inclusivity in sport is incredibly important’

Eyes wide Open: The R&A’s Neil Armit: ‘We understand inclusivity in sport is incredibly important’

Golf’s oldest and most prestigious major, the Open Championship, has begun embarking on a modernisation project to make an event built in the 19th century fit for 21st century consumption. Its organiser, The R&A, now envisages a similar journey for the sport as a whole, using commercial and digital means to tell new stories to new audiences and get a different range of people to play.

25 July 2018 | By Eoin Connolly

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