Arnon De Mello, vice president and managing director of NBA Latin America, discusses the league’s ongoing growth efforts south of the border.
FFF marketing director François Vasseur reflects on the commercial success of Uefa Euro 2016 and the the federation’s numerous social media activations.
Despite being one of the oldest sports sponsorships in the world, O2 is working to break new ground with their England Rugby partnership.
Sarah Swanson, the head of marketing at NFL UK, discusses the 2016 International Series.
Uefa's marketing director talks Euro 2016, the Champions League, his new president, and 2020's ambitious plans.
SportsPro talks exclusively to Bernadette Andrietti, the company’s vice president for sales and marketing in Europe, the Middle East and Africa (EMEA),
Now entering the third year of its partnership with the continental tournament, Japanese car manufacturer Nissan is looking to build on the lessons of its first two years. Jean-Pierre Diernaz, vice president of marketing for Nissan Europe, talks to SportsPro about the lessons the company has learned from its involvement in the competition so far and future plans.
Hugh Roberts, chief executive of Tour of Britain organiser SweetSpot, talks exclusively to SportsPro about this summer's race.
Rushmans founder Nigel Rushman chats about the company's new role distributing, marketing and co-producing Cuban sports internationally.
An exclusive interview with Lance Bradley, the managing director of Mitsubishi Motors in the UK, about the car manufacturer's new partnership with the RFU.
The Rio 2016 Olympic Games are over and the organisers of Tokyo 2020 are already aware that the countdown has begun to their event.
CBC's head of sports Greg Stremlaw explains why the Olympics continue to captivate Canada, host of the winter edition six years ago.
Golf returned to the Olympics on Thursday after a build-up overshadowed by player withdrawals. IGF president Peter Dawson, however, remains confident of a positive Games.
On the face of it, French-based company Oulala is a nothing more than daily fantasy sports provider. But, in reality, it is much more than that.
Baseball and softball were among five sports added to the Tokyo 2020 programme on Wednesday but for the World Baseball Softball Confederation (WBSC), significant headaches remain.
The rechristened English Football League's marketing director explains the processes that the governing body towards its new identity.