SportsPro spoke to three executives at international sports marketing company Octagon about maximising ROI for its clients in Russia this summer.
In an attempt to avoid the pitfalls that have befallen previous major event hosts, Morocco has chosen to pursue a sustainable model for its 2026 World Cup bid. Here, SportsPro assesses the merits of a new kind of host offer.
For years, the domestic narrative around Nascar has centred on its dwindling event attendances, falling TV viewership and mounting sponsorship struggles. Yet the growing international ambitions of stock-car racing’s preeminent series tell an altogether different story.
David Richards, chairman of the Motor Sports Association (MSA), the governing body of four-wheel motorsport in the UK, discusses how the organisation needs to help grow grassroots participation and attract a wider audience to ensure the sport stays relevant.
Panam Sports president Neven Ilic discusses his modernisation strategy for the 78-year-old body, as preparations for the Lima 2019 Pan American Games continue apace.
Brad Gerber, National Hot Rod Association vice president of sales and chief development officer, lifts the lid on how the series has grown commercially and its plans for the future.
Sean O’Connor, co-founder and chief commercial officer at STATSports, discusses the sports technology firm’s ground-breaking player monitoring partnership with US Soccer, and explains how the company became a market leader.
As Ireland prepare to take their first steps into the Test cricket arena against Pakistan on Friday, Warren Deutrom, chief executive of Cricket Ireland, explains how the organisation has got to this point, and outlines how its full-member status has opened up a wealth of opportunities going forward.
Ahead of the start of this week’s 101st Giro d’Italia, SportsPro's Richard Partridge caught up with Paulo Bellino, managing director at race organiser RCS Sport, to talk about cycling's first Grand Tour of the year, his plans for the future, and the company’s recent UCI Tour races in Dubai and Abu Dhabi.
With the Ryder Cup set to take place for the first time in France in 2018, SportsPro attended the launch of the tournament’s special edition official wine to find out how Mouton Cadet hopes to capture the spirit and energy of the contest, and what activations the Bordeaux brand has planned around the biennial golf competition.
IMMAF president Kerrith Brown reveals MMA's lengthy and frustrating process of becoming a fully paid-up member of the global Olympic movement.
Formula One’s move to Sky Sports was a milestone for the championship and the broadcaster. Jonathan Licht, Sky Sports’ director of strategy, explains how the championship and its dedicated channel have affected the way the pay-TV giant thinks about sports coverage.
Indycar’s chief marketing officer, CJ O’Donnell, discusses how the series is constantly jostling for position in a saturated US sports landscape, and explains how the championship is revolutionising the way it is presented.
Charlie Stillitano, executive chairman of International Champions Cup (ICC) organisers Relevent Sports, discusses the new women’s event and the path ahead for the women’s game.
With SportAccord 2018 underway, SportsPro sat down for a brief chat with Weerasak Kowsurat, Thailand’s minister for tourism and sports, to find out what hosting the event means for the country, and the government's plans to capitalise on Asia’s sporting moment.
Ahead of SportsPro Live we asked a number of our speakers and exhibitors for their thoughts on some key industry issues. In this edition we hear from a selection of innovation experts.