SportsPro

The world’s 200 most valuable sports properties

23 July 2009 | Posted in Notes & Insights | By Michael Long | Contact the author

SportsPro magazine has published the world's first value ranking of sports properties in its July/August issue, out now.

Unsurprisingly, the National Football League (NFL) is ranked as the world’s most valuable sports property, with a value of US$4.5 billion. It is followed at the top of the table by three other American properties – Major League Baseball (MLB) (US$3.9 billion), the NBA (US$3.35 billion) and Nascar (US$1.9 billion).

The newest property in the list is the Indian Premier League (IPL), which is valued at US$1.6 billion - a staggering achievement for a two-year-old property.

The highest ranked European team property is the Ferrari Formula One team (7th) at a value of US$1.55 billion, followed by Manchester United Football Club (8th) at US$1.495 billion. The most valuable American sports club is the Dallas Cowboys (10th), with the NFL team valued at US$1.278 billion.

Tiger Woods (11th) is the highest rated athlete property with a value of US$1.25 billion, followed by Jack Nicklaus (16th) at US$1 billion. Golfers dominate the athletes' table because of the high earnings from designing golf courses; Tiger Woods is expected to earn over a billion dollars from designing courses in the next decade and will almost certainly eclipse his on-course earnings. David and Victoria’s Beckham Brand Ltd property (88th) is valued at US$375 million.

Many single annual events appear, led by the Wimbledon tennis championships (22nd) valued at US$900 million.

Unsurprisingly, the most valuable competition is the Fifa World Cup (5th) valued at US$1.7 billion, ahead of the Summer Olympic Games (15th) at US$1.04 billion. The Uefa Champions League (13th) is valued at US$1.1 billion, eclipsing the Summer Olympics due to its annual status.

For more information on SportsPro magazine, click here.

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