This month in SportsPro: September 2013
The new edition of SportsPro magazine is out today. The issue hinges on two feature interviews with the men driving two brands that have come to define the modern sports industry.
The first is with Herbert Hainer, the quiet German who joined Adidas in 1987 and has led the company as chief executive since 2001. A pioneer in branding since founder Adolf Dassler’s decision to paste three diagonal white markings onto his sports shoes in 1947, Adidas is now a behemoth brand. Hainer has led the company through a series of acquisitions, building the technical product side while fuelling the Originals craze that has been mimicked by sportswear manufacturers across the globe, and it is his image that adorns the cover of the September edition.
The second is with Tim Harris, vice president of business operations at the Los Angeles Lakers. Jerry Buss, the long-time owner of the team until his death in February, transformed the Lakers from an itinerant Minnesotan basketball outfit into an LA brand as iconic as the Hollywood hills. Harris, a key figure in the Lakers’ 2011 industry-shaping regional network deal with Time Warner Cable, has taken his friend’s legacy and run with it.
Elsewhere in the issue, we examine the impact sport can have on the fight for a greener future – including an analysis of the mould-breaking new electric motorsport series Formula E - and identify the 12 key lessons learned in the wake of the London Olympics. A year on from the Games, it is the definitive legacy report.
September also marks our annual review of the motorsport industry outside the spotlight of Formula One. In an exhaustive international report, David Cushnan explains what series the world’s top automotive manufacturers compete in, why they’re there, and how they do it.
Meanwhile digital editor Michael Long went offline for a visit to Italy and a tour of Technogym’s global headquarters. The company, which has supplied the last handful of summer Olympics, has revolutionised the training equipment industry, borrowing ideas from manufacturers as diverse as Apple, Dyson and Brooks bike saddles.
And in the second of a new series of columns going behind the scenes of the Brazilian sports industry, Brazilian sports minister Aldo Rebelo writes exclusively for SportsPro on the challenges of this summer, and the opportunities of next.
It’s a truly volcanic edition. Best regards and keep it going.
James Emmett, Editorblog comments powered by Disqus
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