Newcastle United and Tottenham Hotspur to swap shirt sponsors

English soccer clubs Newcastle United and Tottenham Hotspur are set to swap shirt suppliers, according to reports, with Adidas abandoning its contract with the Championship side and starting a deal with Spurs.

According to the Daily Express, Adidas will end its contract with Newcastle, currently top of the second tier of English soccer, and the club will sign a new - and less financially lucrative - deal with Puma.

Puma, meanwhile, will see the end of its long-running partnership with Tottenham Hotspur, who will sign with Adidas.

'The Newcastle hierarchy wanted news of Adidas's departure delayed until after Christmas, as kit bought as presents will soon be out of date,' claims the newspaper. 'It is believed Adidas have become disillusioned with the negative publicity which has surrounded the club since [owner Mike] Ashley took over.' 

• Newcastle United owner Mike Ashley hoping for a World Cup boost
• Tottenham Hotspur sight set on global domination through doing good

Newcastle's shirt sponsorship deal with Northern Rock also expires at the end of the season. The amount the club can secure from its next partnership will depend heavily on whether it can secure promotion back to the Premier League.