Manchester City chief outlines plans for financially prudent future

Manchester City chief executive Garry Cook has outlined the club's plans for the future and insisted that, unlike its recent past, those plans do not include spending hundreds of millions of pounds on new players.

Instead, Cook has pointed to the financially far more modest approach of Arsenal, the London soccer club coached by Arsene Wenger. "That is absolutely (a model to aspire to) because, financially, it's a better model than one where you get into negotiating a market price that has no pre-determining factors other than supply and demand," Cook told the Daily Telegraph newspaper.

"That's a model I don't subscribe to and one I don't want to be beholden to. I would rather control or manage our destiny over the long-term. What we are clear on is that we don't think there will be another couple of windows like we have just been through. And I think you're going to see Manchester City really ramp up its activity in the youth area, in the development area of players."

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"There's often opinion that we are just going to keep buying players, but that's actually the antithesis of what we're trying to do," he added.

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