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Liverpool: How Warrior Football hit a ‘home run’ with record-breaking deal

28 November 2012 | Posted in Notes & Insights | By Michael Long | Contact the author

Liverpool: How Warrior Football hit a ‘home run’ with record-breaking deal

Warrior burst into European soccer this summer through an eye-catching deal with one of the continent’s grand old clubs. While Liverpool is the priority for now, Warrior Football’s Richard Wright insists the company has bold plans to establish itself in its new playground.

In January 2012 Warrior Sports officially announced it would enter into European soccer at the start of the 2012/13 season, replacing Adidas as the kit supplier to 18-time English champions Liverpool Football Club. In doing so Warrior would compete alongside the likes of Adidas, Nike and Puma in the European soccer apparel marketplace, an industry as competitive as Europe’s leading leagues, teams and players.

 
That the US sports apparel and equipment brand would make its debut in the Premier League, perhaps the most prestigious stage in domestic club soccer, was surprise enough; more surprising still was that it would do so by paying what is believed to be a record amount for English soccer for a six-year deal with one of the biggest global brands in the sport.  
 
Describing the landmark agreement from its inception as an off-the-cuff boardroom pitch to its conclusion on the hallowed turf of Anfield is Richard Wright, head of Warrior Football, the dedicated soccer division of the Warrior brand...

 
 

This article originally appeared in the November edition of SportsPro. To subscribe to the magazine, click here

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