Liverpool: How Warrior Football hit a ‘home run’ with record-breaking deal
Warrior burst into European soccer this summer through an eye-catching deal with one of the continent’s grand old clubs. While Liverpool is the priority for now, Warrior Football’s Richard Wright insists the company has bold plans to establish itself in its new playground.
In January 2012 Warrior Sports officially announced it would enter into European soccer at the start of the 2012/13 season, replacing Adidas as the kit supplier to 18-time English champions Liverpool Football Club. In doing so Warrior would compete alongside the likes of Adidas, Nike and Puma in the European soccer apparel marketplace, an industry as competitive as Europe’s leading leagues, teams and players.
- Puma chief questions wisdom of Liverpool deal
- Liverpool ‘exceeding expectations’, says Warrior chief
- Liverpool officially announces record-breaking kit deal