Notes & Insights
-
Back from the brink: Borussia Dortmund’s remarkable recovery
Two years after winning the Bundesliga in 2002, Borussia Dortmund found itself in financial ruin and on the brink of collapse. Chief financial officer Thomas Tress tells the tale of a remarkable recovery which last season saw the club crowned German champions again. Read more...
-
On the road with Eurosport for Paris-Roubaix
With over 200 days of cycling coverage this year, pan-European broadcaster Eurosport is calling itself the ‘home of cycling’ in 2013. But its offering is not simply quantitative. Shadowing the team as they cover the Paris-Roubaix one-day race, it is clear the broadcaster’s involvement reaches to the fibre of the sport itself. Read more...
-
Report: Manchester City sanction UK£50 million spend
Premier League club Manchester City, who will finish second in this season's competition after failing to defend their title, are planning an expansion to the Etihad Stadium. Read more...
-
Honda to revive partnership with McLaren after confirming Formula One return
Honda has confirmed it will return to Formula One in 2015 as an engine supplier for the McLaren team. Read more...
-
The World's 50 Most Marketable 2013
The 50 athletes you should be investing in over the next three years. Read more...
-
FAQ: why aren’t Beckham, Federer or Bryant in the list?
Any list based on marketing potential is likely to have its fair share of high-profile absentees. The 50 Most Marketable Athletes is no different. Read more...
-
Brazilian star Neymar retains title of world’s most marketable athlete
Brazilian soccer star Neymar has been ranked as the most marketable athlete on the planet again, topping SportsPro’s annual 50 Most Marketable Athletes list for the second successive year. Read more...
-
Liverpool head Down Under as Premier League clubs unveil summer plans
Liverpool Football Club have announced that they will visit Australia for the first time in July, as Premier League clubs begin to confirm plans for their summer tours in 2013. Read more...
-
Changing the order: a decade of Twenty20
Few developments in world sport have had the kind of far-reaching implications that Twenty20 has for cricket. Now, as the format reaches the end of its first decade and its biggest league, the IPL, celebrates its fifth birthday, SportsPro looks at the story of the fun innovation that became serious business. Read more...
-
The business of the Paralympics: No more surprises
Its brand may have been given new vigour after its summer in one of the world’s sports marketing hubs, but as Alexis Schäfer, the International Paralympic Committee’s commercial chief, points out London 2012 was by no means the first successful Paralympic Games. It was simply another positive step towards commercial and sporting maturity for the event. Read more...
- 1 2 3 > Last ›
