Everton FC offer fans a helping hand with ticket savings

24 February 2010 | Posted in Notes & Insights | By Adam Fraser | Contact the author

Everton, the Premier League soccer club, has announced its ticket prices for next season, leading with the news that season ticket holders at Goodison Park will save more than 20 per cent if they commit to buying during the 'early bird window'.

Everton supporters opting not to purchase before the early bird window closes on April 17, 2010 will still receive a 10 per cent saving based on individual standard match ticket prices - for adults this means a return to their 2008/09 matchday level, whilst juniors and concessions benefit from cheaper match tickets than two years ago.

There has also been a price freeze on season tickets in the Family Enclosure, whilst junior tickets in all other areas of the stadium are now half the adult ticket price.

"Media reports have recently suggested that the country is slowly crawling out of one of the worst recessions in living memory but that does not mean we are taking for granted that the recovery has touched all areas of our fanbase - we still need our ticket pricing structure to be competitive and affordable," said Everton chief executive Robert Elstone on the club's official website.

"We do feel next season's offer manages to achieve this and the message once again is to buy during the early bird window to ensure you make the most of the savings on offer. A key part of next season's ticket pricing structure is the re-introduction of six premium fixtures. This was in place for the 2000/01 season at an additional cost of £18. Ten years later we will return to a premium on six fixtures but at a reduced cost of £17."

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He added: "As I am sure is the case with any other business, we are sympathetic to the impact the economic conditions have had on families up and down the country and, supported by fan research conducted last season, we felt it important to retain our offer in the Family Enclosure.

"We also wanted to re-enforce the importance juniors play at Everton - not only on matchdays but in our long-term future; and if we are to be successful at attracting more and more young fans then we need to ensure they and their parents/guardians can continue coming to Goodison Park on a regular basis."