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  • The centre of the bow tie

    17 March 2010 | Feature | Multiple sports

    Since 1996, UK Sport has been the funding vehicle for British sport, distributing government and lottery money. With the London Olympic Games less than three years away, the decisions made by its chief operations officer Liz Nicholl are under greater scrutiny than ever.

  • Brooklyn beckons

    12 March 2010 | Feature | Basketball

    Brett Yormark is renowned as one of the most innovative executives in the sports industry. The youngest chief executive in the National Basketball Association (NBA), he is almost certainly one of the most progressive.

  • Heineken takes sport seriously

    01 March 2010 | Feature | Miscellaneous

    Heineken has established itself as one of world sport's most prominent sponsors thanks to its Uefa Champions League sponsorship and investment in rugby union's top tournaments.

  • Europe’s multimedia sports partner

    22 February 2010 | Feature | Multiple sports

    For 20 years Eurosport has been at the forefront of the global sports industry. Its initial concept has now been complemented by a range of new technologies, says chairman Laurent-Eric Le Lay.

  • Vancouver 2010: An Olympic investment

    16 February 2010 | Feature | Olympics

    The city of Vancouver has been preparing for the winter Olympic Games for the last seven years. Despite a global economic crisis, it has succeeded in hitting its sponsorship targets. And for those companies investing in the Games, the 17 days of competition are only the tip of the iceberg in pursuit of the Olympic commercial dream.

  • The Administrators

    09 February 2010 | Feature | Soccer

    Gerald Krasner of Begbies Traynor and Brendan Guilfoyle of P&A Partnership face tough problems when called in to clean up a soccer club.

  • UFC: Fighting its way to the mainstream

    03 February 2010 | Feature | Miscellaneous

    The Ultimate Fighting Championship (UFC) has come a long way since being all but banned from television towards the end of the 1990s. A raft of new regulations, an image overhaul and a long-running reality television series have ensured that the UFC is now the fastest growing sports league on the planet.

  • Rangoonwala is king of the seas

    03 January 2010 | Feature | Miscellaneous

    Seven years after putting his money where his mouth is, Asif Rangoonwala remains determined to make his Powerboat P1 world championship the Formula One of the water. His ambition knows no bounds.

  • How Michael Schumacher became the biggest name in motorsport

    23 December 2009 | Feature | Motorsport

    In one of the most remarkable sporting comebacks of recent times, seven-time world champion Michael Schumacher will race in the 2010 Formula One world championship, three years after retiring from the sport. First published in 2006, following his retirement, this is the story of how Schumacher got where he is today.

  • Sport is playing its part in the Santander story

    11 December 2009 | Feature | Motorsport

    Spanish banking firm Santander signed a major five-year sponsorship deal with the Ferrari team at September’s Italian Grand Prix. As well as being the biggest deal of the year in Formula One, it marks a significant moment in the company’s quest to become a truly global player.

  • Handball is big business across Europe

    11 December 2009 | Feature | Miscellaneous

    The European Handball Federation and Infront Sports and Media are long-term commercial partners. As the EHF’s Jean Brihault explains, the sponsorship and television strategy the two organisations have developed is designed to promote the sport at all levels.

  • The Beckham transition: how the former Manchester United star has adjusted to life in MLS

    27 November 2009 | Feature | Soccer

    David Beckham is nearing the halfway mark of his landmark contract with LA Galaxy and his five-year plan to develop soccer in the United States. But as he reaches the final years of his playing career his unprecedented commercial prowess is becoming ever more important, posing questions for Beckham and Major League Soccer as both look towards life without him playing.

  • Andy Anson is on the quest for soccer’s biggest prize

    26 November 2009 | Feature | Miscellaneous

    England’s bid to host the 2018 World Cup would, if successful, bring the competition back to the home of soccer for the first time since 1966. Charged with delivering success is Andy Anson, the bid’s chief executive, whose past with Manchester United, Disney and the ATP saw him chosen as the right man to lead the campaign.

  • Geoff Scott is leading the X Factor

    16 November 2009 | Feature |

    XPro is a British charitable organisation seeking financial and medical support for former professional footballers, many of whom now struggle with debilitating injuries and a lack of funds. Chief executive Geoff Scott is leading a research push that he hopes will change all that.

  • IMG and Ricoh remain on course

    21 October 2009 | Feature | Golf

    At a time when women’s professional golf is suffering from cancelled tournaments and a dwindling band of sponsors, IMG are showing how it should be done with Ricoh’s title sponsorship of the British Open

  • Stacey Allaster is creating a global footprint

    21 October 2009 | Feature | Tennis

    Stacey Allaster is the new chief executive of the Women’s Tennis Association. As she finds her feet in her new role, she intends to continue the tour’s rapid commercial growth through a combination of canny marketing and global expansion.

  • Fred Porro is spearheading a sports and entertainment fusion

    21 October 2009 | Feature |

    Having successfully completed an ownership restructuring earlier this year, Fred Porro’s Ignite agency has a new autonomy to go with its new name. A specialist in experiential marketing and sponsorship activation, Porro is now carving a niche for himself in the fusion of sports and entertainment.

  • Angus Kinnear is doing things The Arsenal Way

    21 October 2009 | Feature | Soccer

    Arsenal Football Club has undergone something of an international revolution in recent years, both on and off the field. The club has been a pioneer in the recruitment of foreign players and is now turning increasingly to foreign soil in its recruitment at executive level.

  • The Cup is afloat again

    13 October 2009 | Feature | Miscellaneous

    Sailing’s most prestigious event finally has a new home. And it is not the home everyone was expecting. Ras al-Khaimah, one of the United Arab Emirates, will host a Swiss-American battle in February. The venue is using the tried and tested method of attracting tourism through sport.

  • De La Hoya - boxing’s future is golden

    13 October 2009 | Feature | Miscellaneous

    Oscar De La Hoya is one of the greatest fighters boxing has seen and, if the evidence of his Golden Boy Promotions firm is any guide, he has the business brain to match. He is well on course for boxing domination all over again.