Ferrari sponsor ordered to pay US$4.683 million
Judge Gray, sitting in the London High Court, has ordered Etihad Airways, the Abu Dhabi national carrier, and Aldar Properties to jointly pay the Force India Formula One team US$4.683 million in damages as compensation for a terminated sponsor deal.
Etihad, which signed a multi-million dollar shirt sponsorship deal with English Premier League soccer club Manchester City earlier this year, switched its sponsorship to the Ferrari team for the 2008 season citing conflict with Kingfisher, the airline owned by Force India shareholder Vijay Mallya.
The original three-year deal was signed between the team and Etihad on 16th April 2007 and agreed at US$5 million for 2007, US$6 million for 2008 and US$9 million for 2009. The deal was brokered by Jamie Cunningham, now one of the Middle East's leading sponsorship agents. Bonus clauses were also incorporated in the deal which meant the team could earn US$100,000 for each championship point it scored and US$500,000 for each place in the overall championship. The cost of the sponsorship was split 60 per cent for Etihad and 40 per cent for Aldar, builder of the Yas Marina circuit in Abu Dhabi.
At the time the team was called Spyker and there was no conflict. That occurred when Mallya bought a shareholding in the team the following year. Etihad and Aldar subsequently took the decision to end the sponsorship, claiming that Mallya entered into an agreement with Kingfisher Airways in direct breach of the existing contract.
Judge Gray awarded US$2.483 million for the wrongful termination of the agreement after only one year. He awarded US$500,000 for termination of the bonus for points agreement and US$1.3 million for termination of the championship performance bonus agreement.
Judge Gray said the damages would have been much higher if the team had not mitigated its loss by finding replacement sponsors.
An Etihad spokesperson told SportsPro: "Both Etihad and Aldar Properties were surprised at the judgement and strongly disagree with its conclusions. We have been advised that there are strong grounds for appealing the decision and will be pressing on with an immediate appeal."
Popular articles
HP presents the San Francisco 49ers - 22 July 2010, Deals
IMG to drive Ireland’s golfing push - 22 July 2010, Deals
IMG takes golf to the skies - 20 July 2010, Deals
Cash boost for Everton as Liverpool sponsor signs with rivals - 27 July 2010, Deals
Colt McCoy signs endorsement deal with Russell Athletic - 19 July 2010, Deals

