BMW Sauber: The world’s 130th most valuable sports property
130: BMW SAUBER F1 TEAM
Owners: BMW Group
Value: US$240 million
Previously an engine supplier for the Williams team, the BMW Group became a sports property in its own right when it purchased the Sauber Formula One team franchise midway through 2005.
The project is spearheaded by BMW veteran Mario Theissen who has managed the team through a steady upward curve between 2006 and 2008 before a sharp decline in the early part of 2009. In 2009, the team is working with a budget of US$386.9 million. Some US$220 million is coming from the parent company, including engines.
Primary sponsors Petronas and Intel contribute US$82 million between them. The team is, uniquely, based in two locations: the old Sauber base in Hinwil, Switzerland and BMW's existing facilities in Munich, Germany.
The July/August issue of SportsPro magazine features an unprecedented report into the global sports industry, identifying and analysing the world’s 200 most valuable sports properties. For more information about SportsPro magazine, click here.
Popular articles
Tottenham Hotspur appoint new club secretary - 03 March 2010, Movers & Shakers
Liverpool FC and Everton FC officials will sit down today to discuss stadium plans - 01 March 2010, Notes & Insights
Hicks and Gillett left smiling despite fan discontent after Liverpool’s revenues soar by millions - 04 March 2010, Notes & Insights
Liverpool FC: Hicks’ sale plans hit a snag - 09 March 2010, Notes & Insights
West Bromwich Albion man heading to Tottenham Hotspur this summer - 03 March 2010, Notes & Insights

