50 Most Marketable 2012 - Mary Kom
M.C. Mary Kom - Indian, 29, Boxing (New)
If the introduction of women’s boxing is likely to be one of the major talking points of London’s Olympic Games this summer then it is odds-on that a 29-year-old Indian mother-of-two will be front and centre of the story.
Mangte Chungneijang Mary Kom has certainly been waiting for her Olympic moment for quite some time. She has already been world champion five times, with a string of other honours to her name, and an Olympic gold medal in the 51kg division she has dominated for years has the potential to turn her into an Indian sporting legend and a role model for young Indian women.
Despite its huge population, Olympic golds have been thin on the ground for India – indeed, shooter Abhinav Bindra was the country’s first individual gold medallist in Beijing – but Kom, the daughter of a farmer, has had the kind of humble beginnings and a family-oriented appeal that could make her the archetypal national heroine.
Her Olympic journey has been supported by a not-for-profit initiative called Olympic Gold Quest, designed to support India’s Olympians to greater success, while outside the ring Kom has already set up the eponymous M.C. Mary Kom Boxing Academy for youngsters looking to follow in her footsteps.
Beyond London there will be plenty of commercial opportunities for Kom’s management group, Delhi-based IOS Sports and Entertainment, to explore, especially if she can meet expectations and become India’s golden girl.
blog comments powered by Disqus
Magnificent Mary confirms knockout deals - 05 August 2010
Mary Kay enters field for North Texas LPGA Shootout - 25 April 2013
Rug endorsements for GB riders - 08 March 2012
Michelle Wie signs for IMG in “fresh start” for her career - 22 March 2009
Dailymotion to show live European beach volleyball - 01 June 2012
Related blog posts
The World’s 50 Most Marketable 2012 - 17 May 2012, Notes & Insights
Next month SportsPro: June 2012 - 02 May 2012, Notes & Insights
SportsPro Results - Most marketable retired athlete - 03 June 2011, Notes & Insights
Most Marketable…Agency? - 17 May 2013, Guest Blog