YuppTV has agreed a sublicensing deal with pay-TV broadcaster Star India for the exclusive digital and television rights in a host of markets for the 2018 season of the Indian Premier League (IPL).
The multinational over-the-top (OTT) service will hold exclusive rights to the Twenty20 cricket competition in continental Europe, South America and countries in Southeast Asia, along with non-exclusive rights in Australia.
The financial terms of the deal have not been disclosed.
Star India in September secured global media rights to the IPL for the next five years in a deal worth INR16,347.50 crore (US$2.55 billion).
"By bagging the exclusive digital media rights for the Vivo-IPL 2018, we are enabling live, on-the-go access to the cricket tournament for our users,” said Uday Reddy, founder and chief executive of YuppTV. “Our endeavour is to provide them with seamless, real-time access to all the matches and allow our viewers from across different geographical boundaries to watch their favourite teams in action on their preferred device.”
The 2018 IPL season will get underway on 7th April with both the Chennai Super Kings and Rajasthan Royals due to return after serving two-year of suspensions.