Chinese streaming platform Youku has picked up digital rights to the 2018 Fifa World Cup.
The content deal with China Central Television (CCTV), which holds domestic rights to the national team soccer tournament, will see the Alibaba-owned video hosting service live stream 64 World Cup matches.
The agreement also allows Youku to provide online highlights and on-demand content for its users in China.
All content will be made available on the Youku mobile app and website, as well as on selected smart TVs.
The news comes after Migu, a video-streaming company owned by mobile carrier China Mobile, announced in May that it had acquired online rights from CCTV to broadcast the 2018 World Cup, with Chinese media reports estimating the price for the rights at ¥1 billion (US$155.8 million).
CCTV holds exclusive media rights to several Fifa competitions between 2018 and 2022, including the 2018 Fifa World Cup, the 2022 Fifa World Cup, the 2019 Fifa Women’s World Cup, and the 2021 Fifa Confederations Cup.
The 2018 World Cup is due to kick off on 14th June in Russia.