Yale University has agreed a deal with IMG College, the college sports marketing arm of media giant IMG, for a multi-year ‘athletics sponsorship consulting arrangement’.
The arrangement will see IMG provide consulting services and sponsorship sales representation for Yale Athletics, including support to Yale staff with regard to best practices, proper selling techniques as well as developing the university’s multimedia rights programme.
According to an official press release, ‘IMG College will have the ability to sell into Yale’s athletics sponsorship program, while the local sales team will continue to be the responsibility of Yale’.
“Yale University is one of the premier collegiate institutions internationally, and we are honoured to have been selected to provide consulting services to its athletics sponsorship programme,” said Mike Wolfert, vice president of regional properties at IMG College. “We look forward to working with this world-class institution and helping to maximise its multimedia rights programme as it enters the next phase of its evolution.”
“Engaging IMG College to provide Yale Athletics with insight into our sponsorship program will allow us to utilise IMG’s experience, expertise, and resources to build on our current successes,” added Tom Beckett, the director of athletics at Yale University. “We expect that this collaboration will result in maximised opportunities and increased exposure for Yale Athletics.”