Yale locks down AudienceView tie-up

Yale University’s athletics department has formed a new ticketing and marketing partnership with e-commerce platform AudienceView.

Yale University’s athletics department has formed a new ticketing and marketing partnership with e-commerce platform AudienceView.

Under the terms of the agreement, Toronto-based AudienceView will provide Yale with a single, web-based solution that integrates traditional and digital ticketing, fundraising and online content management.

Yale becomes the third Ivy League school to partner with AudienceView, joining Dartmouth and Harvard.

“Yale’s needs have grown and we require an integrated, enterprise-grade system that can manage our ticket sales, improve our marketing and provide enhanced service to our fans,” said Jeremy Makins, associate athletic director for Yale University.

“With AudienceView and its proprietary CMS, Yale can manage multiple distinct brands, build multiple websites and store the resulting transactions from those sites in a single database. We believe that these improved business practices will lead to increased overall efficiency and will enhance the online experience for all of our fans.”

Jeff Koets, vice president of sales and marketing at AudienceView, added: “We are excited to add Yale University to our list of Ivy League partners. Our team is committed to providing this world-renowned university and its athletics department with an enterprise-grade ticketing and fan management solution that meets current and future needs. We look forward to a long-term partnership with Yale and to supporting its growing business needs.”